Vice President of Marketing Strategy & Operational Excellence

Smartly.io; New York (NY); Hybrid; USD 250.000 - 450.000; Vollzeit

Benefits dieser Stelle

Career development

Equity options

Hybrid working model

Paid holidays & leaves

Healthcare packages

Zusammenfassung

Smartly.io is seeking a visionary VP of Marketing Strategy & Operational Excellence to connect company strategy with marketing execution. You will design scalable operating models, data-driven capabilities, and automation frameworks across global teams to drive growth.

Reporting to the CMO, you will lead the marketing machinery, optimize spend, and build a high-performing team, elevating governance, dashboards, and partner collaboration.

Qualifikationen

• Candidates should demonstrate leadership across large teams and transformations.
• Strong experience with AI automation, data tooling, and workflow automation.
• Deep knowledge of marketing tech stacks and multi-touch attribution.

Aufgaben

• Align marketing priorities with company strategy and OKRs.
• Lead annual and quarterly integrated marketing planning across sub-functions.
• Standardize upstream marketing briefings for global campaigns and ensure cross-functional handoffs.

Kenntnisse

People Leadership

AI & Automation

MarTech Architecture

Web Analytics

Ausbildung

Bachelor’s degree in Business/Marketing/Engineering

Tools

Salesforce

Marketo

Demandbase

RevOps Platforms

Jobbeschreibung

• Smartly is seeking a visionary and execution-focused Vice President (VP) of Marketing Strategy & Operational Excellence
• In this key leadership role, you will connect company strategy to marketing strategy and build the underlying systems, cross-functional operating models, data-driven capabilities, and automation frameworks required to scale our global marketing organization
• Reporting directly to the Chief Marketing Officer (CMO), the VP of Marketing Strategy & Operational Excellence will run the operational machinery of the marketing department, overseeing the systems, processes, AI automation, and digital infrastructure that power marketing performance
• This leader will be tasked with transforming Smartly’s marketing function into a highly automated, data-literate, and operationally rigorous unit capable of delivering on ambitious commercial objectives while building a healthy, sustainable, and high-performing team
• This strategic leader will help determine marketing priorities, align departmental focus, build scalable operating models, and drive execution excellence across all global marketing teams
• Pipeline & Demand Scaling: Build scalable frameworks and programs to drive revenue growth and expand qualified sales pipeline globally
• Acquisition & Budget Optimization: Continuously optimize marketing spend efficiency and customer acquisition metrics across channels
• Event & Commercial Impact: Elevate commercial event strategy, standardized execution models, and pipeline attribution to maximize ROI and retention
• Funnel Performance & Conversion: Optimize lead qualification processes and end-to-end funnel conversion rates
• Brand Health & Market Validation: Expand third-party validations, industry analyst coverage, and customer reviews
• Organizational Alignment: Foster alignment around company mission and vision, elevating employee advocacy and operational clarity across teams
• Digital Discovery & Web Pipeline: Scale website conversion performance and maintain #1 AEO search engine visibility, turning owned digital touchpoints into automated engines for SALs
• Partner with the CMO and marketing leadership team to translate company goals, growth priorities, and market opportunities into actionable marketing objectives and OKRs
• Lead annual and quarterly integrated marketing planning across all sub-functions, turning priorities into a unified roadmap
• Standardize the upstream marketing briefing process for global initiatives and major campaigns
• Standardize and govern cross-functional handoffs between Product Marketing, Brand, Strategic Partnerships, and Sales teams to solve reactive work cycles and optimize resource planning
• Author and enforce clear Service Level Agreements (SLAs) and mandatory lead-time guidelines for co-marketing and platform partnership campaigns
• Oversee agency partner governance, managing relationships with external creative, strategic, and execution agencies to ensure performance, accountability, and budget efficiency
• Partner closely with Revenue Operations (RevOps) to bridge marketing and sales funnels, ensuring single-source-of-truth reporting and attribution
• Champion data literacy across the department through structured onboarding, self-service protocols, and ongoing training
• Drive tech stack optimization and data hygiene across primary systems (CRM, Marketing Automation, ABM tools) to maintain executive-level reporting confidence
• Modernize the marketing technology stack by transitioning manual execution into automated, highly efficient workflows
• Lead the strategy and deployment of custom AI tools, automation pipelines, and knowledge bases to accelerate content repurposing and campaign intelligence
• Direct technical implementation resources in building robust API integrations, automated metrics pipelines, and real-time executive dashboards
• Align global event, communications, and field strategy with commercial revenue generation
• Streamline administrative processes and post-event analytics, replacing manual reporting with automated dashboards that track registrations, spend, and multi-touch pipeline impact

Benefits

• Career development opportunities, bonus programs and annual performance reviews
• Hybrid working model, with the option to work abroad for up to 30 days
• Company equity options program
• Paid holidays, OOO time and family leaves
• Generous healthcare packages and mental health services

• People & Strategic Leadership: Proven ability to lead through business transformation with an employee-first mindset, strong capacity planning, and collaborative leadershipAI & Automation Fluency: Strong operational experience leveraging AI automation, API integrations, and workflow tools to scale marketing efficiency
• Data & Technology Architecture: Deep expertise in marketing technology architecture (Salesforce, Marketo, Demandbase, RevOps platforms) and multi-touch attribution reporting
• Web Infrastructure & CMS Mastery: Proven experience directing enterprise website operations, web development lifecycles, CMS platforms, and conversion rate optimization in a B2B SaaS environment
• Financial & Vendor Management: Strong fiscal acumen and experience managing large agency retainers, contract execution, and outsourced operations
• Operational Governance: Exceptional capability in process design, structured operating models, and change management, with strong discipline in project management and SLAs
• 10+ years of progressive leadership experience in Marketing Operations, Revenue Operations, GTM Strategy, or Business Transformation in B2B SaaS or digital media organizations
• Track record of scaling marketing operations in growth-stage technology environments (500–2,000+ employees)
• Success in modernizing operational workflows, optimizing agency structures, and unifying revenue tech stacks
• Bachelor’s degree in Business, Marketing, Engineering, or an analytical field; MBA or Agile/Six Sigma certifications preferred