Agency Marketing Manager

Lamwork; United States; Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Remote or hybrid flexibility

Professional development budget

Marketing conference attendance

Job summary

Lamwork is seeking an Agency Marketing Manager focused on demand generation and channel marketing strategies for a B2B technology business. You will manage budgets and partner relationships, ensuring effective campaign execution that generates a qualified pipeline for the sales team.

This role offers significant career advancement potential as you engage with key marketing and sales personnel to drive success at named accounts while directly impacting revenue targets.

Qualifications

• Minimum 3 years of B2B marketing experience with ownership of demand generation.
• Experience in measuring multi-channel marketing campaigns.
• Strong analytical skills for interpreting campaign performance data.

Responsibilities

• Own demand generation strategy across digital channels.
• Design and execute field marketing events to generate sales opportunities.
• Collaborate with sales to ensure marketing effectiveness.

Skills

Demand generation

Partner marketing

Campaign performance tracking

Analytical capability

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Pardot

HubSpot

Salesforce

Google Ads

LinkedIn Ads

Job description

Agency Marketing Manager Job Description

Explore Agency Marketing Manager JDs featuring demand generation, partner marketing, campaign performance tracking, brand activation, and field sales enablement.

Most Agency Marketing Managers touch campaigns. Few own the full commercial relationship with the channel. In B2B technology marketing, where reseller and partner networks determine whether a product reaches enterprise buyers at scale, this role controls the go‑to‑market investment and the demand generation pipeline that feeds it. The Agency Marketing Manager sets campaign goals, allocates budget across paid and field channels, and reports performance back to sales leadership. Accountability runs directly to revenue targets.

Position Summary

As the Agency Marketing Manager, you own demand generation and channel marketing strategy for a B2B technology business, managing budgets, partner relationships, and campaign execution to produce a qualified pipeline for the sales organisation. You work within the marketing function, coordinating closely with sales POD leads and channel partners while reporting to a Marketing Director or VP of Marketing.

Why Join Us

• Career Impact: Managing go‑to‑market investment across paid media and channel partners in the B2B technology sector builds the kind of commercial fluency that advances careers toward Director of Demand Generation or Head of Channel Marketing.
• Business Impact: The pipeline numbers this role produces directly determine whether sales teams have enough qualified opportunities to meet quarterly revenue targets at named accounts.
• Growth Opportunity: Hands‑on ownership of ABM programmes, paid demand generation, and partner co‑marketing develops a skill combination that carries premium market value as B2B SaaS companies scale their channel motion.

Key Responsibilities

• Own demand generation campaign strategy across paid social, SEM, and programmatic channels, aligning spend to pipeline targets within named accounts.
• Design and execute field marketing events and trade show activations, including webinar production, to generate net‑new sales opportunities.
• Develop partner marketing plans with channel resellers and distributors, mapping their priorities to organisational go‑to‑market goals.
• Collaborate with sales POD leads to ensure marketing assets, messaging, and lead flow volumes meet field team expectations at each stage of the funnel.
• Monitor and report on campaign performance, budget pacing, and ROI benchmarks, translating results into actionable adjustments.
• Coordinate the creative development process for paid ad assets and co‑marketing materials, managing agency and vendor relationships to deliver on time.
• Audit partner programme compliance, including marketing fund utilisation and proof‑of‑execution requirements, to protect budget integrity.
• Support the annual and joint business planning process by synthesising market insights and competitive intelligence for leadership review.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
• 3 or more years of B2B marketing experience, with direct ownership of demand generation or channel marketing programmes.
• Demonstrated ability to plan, execute, and measure multi‑channel marketing campaigns that produce measurable pipeline contribution.
• Experience managing marketing budgets, including fund allocation, pacing oversight, and ROI reporting to senior stakeholders.
• Strong analytical capability to interpret campaign performance data and translate findings into strategic recommendations.
• Proven ability to collaborate cross‑functionally with sales teams and communicate marketing impact in commercial terms.
• Working knowledge of marketing automation platforms and CRM‑based lead management to support campaign tracking and attribution.

Preferred Qualifications

• Prior experience supporting partner or reseller channel programmes within a technology or SaaS company.
• Familiarity with account‑based marketing frameworks and intent data in B2B demand generation contexts.
• Knowledge of the cybersecurity industry, its ecosystem of events, publications, and buying patterns.
• Experience writing external‑facing marketing communications for field events, lead generation, or client success initiatives.

Success Metrics & Environment

• Marketing‑qualified leads generated per quarter, measuring campaign conversion against pipeline targets.
• Cost per MQL by channel, reflecting the efficiency of paid and field investment across the demand mix.
• Partner marketing fund utilisation rate, measuring how completely allocated co‑marketing budgets are activated.
• Campaign‑attributed pipeline value, linking demand generation spend to opportunities created in the CRM.
• Event and webinar lead capture volume, tracking field activation output against sales POD expectations.
• Typical tools: marketing automation (commonly Pardot or HubSpot); CRM and attribution (commonly Salesforce); paid media platforms (commonly LinkedIn Ads, Google Ads).
• Base Salary Range: $75,000–$110,000, depending on seniority and market.
• Bonus: 10–15% annual performance bonus tied to pipeline and campaign KPIs.
• Equity: Modest equity or stock options are common at growth‑stage SaaS companies.
• Health Benefits: Medical, dental, and vision coverage; employer contribution standard.
• PTO: 15–20 days annually; some employers offer flexible or unlimited PTO.
• Common Perks: Remote or hybrid flexibility, professional development budget, marketing conference attendance.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment in this role is contingent on successful completion of a background check in accordance with applicable law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under federal, state, or local law. Applicants requiring a reasonable accommodation to participate in the hiring process should notify the recruiting team. Candidates must be authorized to work in the United States.