Vice President of CRM GTM Innovation

ServiceNow; San Francisco (CA); On-site; USD 250,000 - 320,000; Full time

Benefits offered by this job

Generous family leave

Matched donations

Annual learning stipends

Flexible PTO

Competitive retirement plan

Paid volunteer time

Job summary

ServiceNow seeks a strategic, customer-focused executive to drive growth in CRM and AI across key industries. You will partner with sales, marketing, product, industry, and partners to scale CRM solutions globally, focusing on building, accelerating, and converting high-quality pipeline.

You will own CRM pipeline performance, engage directly with senior stakeholders, and bridge internal teams to accelerate outcomes.

Qualifications

• 15+ years guiding strategy, operations, and day-to-day execution in CRM and SaaS
• Deep CRM domain knowledge with proven pipeline management
• Experience in cross-functional and partner-driven GTM programs
• Strong written, verbal, and executive-level communication skills

Responsibilities

• Own CRM pipeline performance and health across key accounts
• Lead cross-functional collaboration across sales, product, marketing, and industry
• Drive and accelerate strategic CRM pursuits with quantified business value
• Shape CRM strategy by region and industry and align programs to growth opportunities
• Bridge internal teams and partners to ensure coherent messaging and GTM execution
• Lead joint programs with top partners to create net-new pipeline and opportunities

Skills

CRM strategy

AI-driven GTM

Pipeline management

Cross-functional leadership

Stakeholder engagement

Partner engagement

Strategic advisory

Education

Bachelor’s or Master’s degree in business/finance/technology

Job description

• A strategic, customer-focused executive who drives growth in CRM and AI across key industries
• Partners closely with sales, marketing, product, industry, and strategic partners to bring ServiceNow CRM and industry solutions to life at global scale — with a sharp focus on building, accelerating, and converting high-quality pipeline
• Key goals: grow CRM pipeline measured by volume, velocity, and conversion; engage directly with senior customer stakeholders; and bridge internal teams and key partners to accelerate outcomes
• Own CRM pipeline performance — drive CRM pipeline health across strategic accounts globally, accountable for KPIs tied to opportunity volume, movement, and conversion
• Actively support high-impact CRM pursuits each quarter, embedding CRM expertise and quantified business value into account strategy
• Connect sales, product, marketing, and industry — serve as the bridge across internal functions so CRM solutions, messaging, and marketing programs align to customer needs
• Unify efforts across sales, product, marketing, industry, customer success, and enablement behind a single global CRM go-to-market plan and shared program calendar
• Accelerate strategic partner engagement — lead joint programs with a focused set of top partners to drive net new pipeline and opportunity creation
• Shape how partners position and deliver ServiceNow CRM, extending offerings into organizations of every size
• Shape and drive CRM strategy — build and execute CRM strategies by region and industry, aligning effort to where growth potential is greatest
• Serve as a strategic advisor to Product, Development, and Marketing, feeding customer-driven insight and AI-enabled GTM practices into roadmap and investment priorities

Benefits

• Generous family leave
• Matched donations
• Annual learning stipends
• Flexible PTO
• Competitive retirement plan
• Paid volunteer time

Trusted advisor to customers and senior leaders; thrives in a dynamic, matrixed environmentTravel up to 50%Bachelor’s and/or master’s degree in business, finance, technology, or related fieldsSkilled at enabling sales teams and channel partners and acting as a consultative partner who helps pitch, sell, and close15+ years guiding strategy, operations, and day-to-day execution, with deep CRM domain knowledge and proven pipeline management using a consultative sales-cycle approachExceptional written, presentation, and verbal communication — strategic, top-down, conciseHistory of meeting targets for sustained YoY growth in SaaS / CRM, and experience applying AI to work processes, decision-making, and problem-solving