VP, CRM GTM Innovation

ServiceNow; San Francisco (CA); On-site; USD 327,000 - 465,000; Full time

Benefits offered by this job

Health insurance

Equity/OTE plans

Job summary

ServiceNow is seeking a strategic, customer-focused executive to drive growth in CRM and AI across industries. You will partner with sales, marketing, product, industry, and partners to scale CRM solutions globally, building pipeline, engaging with senior stakeholders, and aligning internal teams behind a unified CRM go-to-market plan.

With 15+ years in strategy and CRM, you will guide initiatives, enable sales teams and partners, and leverage AI to improve work processes and decision-making,

Qualifications

• 15+ years guiding strategy, operations, and day-to-day execution with deep CRM knowledge.
• Proven SaaS/CRM growth and applying AI to work processes, decision-making, and problem-solving.
• Exceptional written, presentation, and verbal communication; trusted advisor to customers and senior leaders.

Responsibilities

• Own CRM pipeline performance across strategic accounts globally, accountable for KPIs.
• Actively support high-impact CRM pursuits each quarter with CRM expertise and quantified value.
• Bridge sales, product, marketing, and industry to align CRM solutions with customer needs.
• Unify efforts behind a single global CRM go-to-market plan and calendar.
• Lead joint programs with top partners to drive new pipeline and opportunities.
• Shape how partners position and deliver ServiceNow CRM across organizations of all sizes.
• Develop CRM strategy by region and industry to target growth potential.
• Advise Product, Development, and Marketing with customer-driven insights and AI-enabled GTM.

Skills

CRM pipeline management

Consultative sales-cycle

AI in business processes

Sales enablement

Executive communication

Trusted advisor to customers

Education

Bachelor’s or Master’s in business/finance/technology

Tools

CRM platforms

Job description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

What you get to do in this role:

A strategic, customer-focused executive who drives growth in CRM and AI across key industries. Partners closely with sales, marketing, product, industry, and strategic partners to bring ServiceNow CRM and industry solutions to life at global scale — with a sharp focus on building, accelerating, and converting high-quality pipeline. Key goals: grow CRM pipeline measured by volume, velocity, and conversion; engage directly with senior customer stakeholders; and bridge internal teams and key partners to accelerate outcomes.

Key Responsibilities:

• Own CRM pipeline performance — drive CRM pipeline health across strategic accounts globally, accountable for KPIs tied to opportunity volume, movement, and conversion.
• Actively support high-impact CRM pursuits each quarter, embedding CRM expertise and quantified business value into account strategy.
• Connect sales, product, marketing, and industry — serve as the bridge across internal functions so CRM solutions, messaging, and marketing programs align to customer needs.
• Unify efforts across sales, product, marketing, industry, customer success, and enablement behind a single global CRM go-to-market plan and shared program calendar.
• Accelerate strategic partner engagement — lead joint programs with a focused set of top partners to drive net new pipeline and opportunity creation.
• Shape how partners position and deliver ServiceNow CRM, extending offerings into organizations of every size.
• Shape and drive CRM strategy — build and execute CRM strategies by region and industry, aligning effort to where growth potential is greatest.
• Serve as a strategic advisor to Product, Development, and Marketing, feeding customer-driven insight and AI-enabled GTM practices into roadmap and investment priorities.

To be successful in this role you have:

15+ years guiding strategy, operations, and day-to-day execution, with deep CRM domain knowledge and proven pipeline management using a consultative sales-cycle approach. History of meeting targets for sustained YoY growth in SaaS / CRM, and experience applying AI to work processes, decision-making, and problem-solving. Skilled at enabling sales teams and channel partners and acting as a consultative partner who helps pitch, sell, and close. Exceptional written, presentation, and verbal communication — strategic, top-down, concise. Trusted advisor to customers and senior leaders; thrives in a dynamic, matrixed environment. Travel up to 50%. Bachelor’s and/or master’s degree in business, finance, technology, or related fields.

JV20

For positions in this location, we offer a base pay of $273,280 - $464,590, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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