Vice President, New Stream Media

Dentsu International Americas, LLC; New York (NY); On-site; USD 137,000 - 220,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance (short/long-term)

401(k)

Paid time off

15+ paid holidays per year

Paid sick and parental leave

Job summary

Dentsu International Americas, LLC is seeking a Vice President of New Stream Media (NSM) to lead strategic growth, monetization, and operational excellence across the Retail Media Network. You will shape roadmaps, expand revenue streams, and partner with sales, analytics, and creative teams to deliver measurable business impact from NSM initiatives.

Ideal candidates bring 12+ years in retail media, a track record of cross-functional leadership, and deep RMN expertise.

Qualifications

• 12+ years of experience in retail media, commerce strategy, or digital advertising.
• Proven track record of leading large-scale initiatives and cross-functional teams.
• Deep understanding of RMNs, commerce media, and enterprise media buying.
• Strong strategic thinking, solution selling, and storytelling capabilities.
• Exceptional communication, presentation, and stakeholder management skills.
• Bachelor’s degree required; Master’s degree preferred.

Responsibilities

• Own the NSM roadmap across design, build, and run phases of RMN development and monetization strategy.
• Lead go-to-market planning, including pricing, packaging, and partner enablement.
• Expand NSM’s non-endemic advertising footprint and unlock new revenue streams for retailers.
• Oversee delivery models and staffing plans to ensure scalable execution.
• Partner with finance and commercial teams to shape investment strategies and revenue models.

Skills

Retail media

Commerce strategy

Cross-functional leadership

Enterprise media buying

Strategic thinking

Solution selling

Storytelling

Communication

Education

Bachelor’s degree

Master’s degree preferred

Job description

Job Description

The Vice President of New Stream Media (NSM) will serve as a senior leader driving strategic growth, innovation, and operational excellence across dentsu’s Retail Media Network (RMN) and enterprise media offerings. This role is responsible for expanding NSM’s footprint, building scalable consulting and monetization models, and delivering measurable business impact. The VP will partner closely with cross-functional teams, including media, analytics, creative, and consulting, to architect integrated solutions and accelerate client success. This role is ideal for a seasoned leader with deep expertise in retail media, commerce strategy, and cross-practice orchestration—someone who thrives in a fast-paced, matrixed environment and is passionate about shaping the future of RMNs

Key Responsibilities

Strategic Leadership

Own the NSM roadmap across design, build, and run phases of RMN development. Lead monetization strategy and go-to-market planning, including pricing, packaging, and partner enablement. Expand NSM’s non-endemic advertising footprint and unlock new revenue streams for retailers.

Growth & Innovation

Evangelize the NSM offering in dentsu, meet with client leads to proactively solution partnerships and new client endeavors. Drive net-new and organic revenue growth across RMNs and enterprise media. Architect integrated solutions that span media, analytics, creative, and consulting. Collaborate with the Chief Growth Officer to align NSM initiatives with dentsu Media’s enterprise growth priorities.

Operational Excellence

Oversee delivery models and staffing plans to ensure scalable execution. Partner with finance and commercial teams to shape investment strategies and revenue models. Lead internal enablement efforts, including sales tools, training, and thought leadership.

Client & Market Engagement

Build trusted relationships with senior client stakeholders and industry partners. Represent NSM in external forums and contribute to dentsu’s thought leadership in retail media. Ensure client satisfaction and retention through strategic oversight and innovation.

Qualifications

12+ years of experience in retail media, commerce strategy, or digital advertising. Proven track record of leading large-scale initiatives and cross-functional teams. Deep understanding of RMNs, commerce media, and enterprise media buying. Strong strategic thinking, solution selling, and storytelling capabilities. Exceptional communication, presentation, and stakeholder management skills. Bachelor’s degree required; Master’s degree preferred.

The annual salary range for this position is $136,850 -$220,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location & Work Arrangement

Location: New York

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work