Communications Manager

Merkle Italia; New York (NY); Hybrid; USD 83,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Paid time off

15 paid holidays per year

Paid sick and safe leave

Parental leave

Job summary

dentsu in New York is seeking a Communications Manager to lead integrated marketing plans for select dentsu brands. You’ll oversee content creation, digital marketing, social strategy, and events to ensure cohesive brand representation across external channels.

Responsibilities include coordinating multi-channel campaigns, collaborating with growth teams on case studies, and delivering impactful storytelling that aligns with global objectives while addressing local nuances.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 5+ years of experience developing and executing brand narratives across multiple platforms (web, email, social, print, etc.).
• Proven success in channel strategy, including selecting, optimizing, and integrating channels based on audience behavior.
• History of managing multi-channel campaigns (content, social media, paid media) with measurable brand impact.
• Strong content creation and editorial mindset: knows how to translate ideas into copy, campaigns, and creative briefs.
• Platform experience in Google Analytics, Salesforce / Pardot, Stripo, Kentico, Swoogo or related.

Responsibilities

• Lead the development and execution of marketing plans that integrate tactics across events, digital marketing, social media, product marketing, and partnerships.
• Serve as the primary point of contact for all marketing materials, ensuring branding and messaging consistency.
• Collaborate with cross-functional teams and contribute to annual planning and day-to-day efforts.
• Identify award-worthy case studies with growth teams and craft compelling narratives.
• Drive positive brand sentiment, increase awareness, and support lead generation efforts.
• Produce marketing content for digital, social, print, and video assets aligned with the brand voice.

Skills

Brand storytelling

Multi-channel campaigns

Content creation

Education

Bachelor's in Marketing/Advertising/Communications

Tools

Google Analytics

Salesforce / Pardot

Stripo

Kentico

Swoogo

Job description

As the Communications Manager, you will oversee the development and execution of integrated marketing plans for select dentsu brands, aligning with global objectives while addressing local nuances. These campaigns will encompass content creation, thought leadership, digital marketing, social media strategy, and event execution, with the goal of driving cohesive brand representation across all external channels.

Responsibilities

Lead the development and execution of marketing plans that integrate various tactics, such as industry events, digital marketing, social media strategy, product marketing, and partnership activities, ensuring alignment with brand stakeholders. Serve as the primary point of contact for all marketing materials, maintaining consistent branding and messaging across all platforms. Collaborate with cross-functional teams, contributing strategically to annual planning sessions and tactically to day‑to‑day efforts. Work closely with growth teams to identify award‑worthy case studies, crafting strong narratives and delivering concise, impactful storytelling. Drive positive brand sentiment, increase brand awareness, deliver exceptional experiences for key clients, and support lead generation efforts. Produce compelling marketing content for digital, social, print, and video assets that align with the brand’s voice and marketing strategy. Stay ahead of industry trends, competitor activities, and marketing best practices, using insights to drive continuous improvement and innovation in marketing efforts.

Qualifications

• Bachelor's in Marketing, Advertising, Communications, or a related field
• 5+ years of experience developing and executing brand narratives across multiple platforms (web, email, social, print, etc.)
• Proven success in channel strategy, including selecting, optimizing, and integrating channels based on audience behavior
• History of managing multi‑channel campaigns (e.g., content, social media, paid media) with measurable brand impact
• Strong content creation and editorial mindset: knows how to translate ideas into copy, campaigns, and creative briefs
• Platform experience is a plus in Google Analytics, Salesforce / Pardot, Stripo, Kentico, Swoogo or related
• Ability to adapt messaging across varied customer segments and touchpoints
• Ability to lead omnichannel marketing campaigns with seamless brand experience across all channels

Employment Details

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles and Detroit). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $82,800-$95,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Location: New York - 150 E 42nd
Brand: Dentsu
Time Type: Full time
Contract Type: Permanent

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Equal Employment Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.