Associate Director, New Stream - Sell Side

Dentsu International Americas, LLC; Detroit (MI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15 paid holidays

Parental leave

Job summary

Dentsu’s New Stream Media team in Detroit seeks an Associate Director to lead monetization strategy and day-to-day media planning for a retail media network. Translate revenue goals into sellable media solutions, drive go-to-market materials, and ensure campaigns are accurately set up, optimized, and reported with strategic rigor.

Reporting to the Group Director, Commerce & Retail Media, you’ll bridge monetization with delivery, shaping the roadmap, collaborating across analytics, finance, and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field.
• 6+ years of experience in retail media, commerce media, or digital media planning/activation.
• Proficiency with ad serving and major platforms (GAM, DV360, The Trade Desk, Yahoo DSP, Meta).
• Experience with OMS platforms (Placement.IO, Operative) and workflow tools (Workfront, Monday).
• Ability to translate monetization strategy into executable media plans and pricing.

Responsibilities

• Support revenue strategy including rate cards, product packaging, margin tracking, and inventory management.
• Translate capabilities into sellable packages, sponsorships, and advertiser narratives.
• Contribute to go-to-market materials, pitch support, and business cases.
• Analyze campaign performance and inventory to identify opportunities for revenue growth.
• Lead development of strategic media plans based on client goals and best practices.
• Ensure accuracy and consistency across media plans, IOs, specs, and billing documents.
• Oversee campaign workflow from planning to post-campaign recommendations.
• Collaborate with analytics to monitor pacing, delivery, and post-campaign reporting.

Skills

Retail media

Monetization strategy

Media planning

Campaign management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Tools

GAM

DV360

The Trade Desk

Yahoo DSP

Meta

Placement.IO

Operative

Workfront

Monday

Job description

Job Description: The New Stream Media team at dentsu leads strategy, activation, and optimization for Retail & Commerce Networks across many different verticals. We are looking for a dynamic, solutions-oriented, and experienced Retail Media leader to join our growing team. As an Associate Director, you will support the monetization strategy and day-to-day media planning excellence for a retail media network, translating revenue goals into sellable media solutions, scalable planning processes, and high-quality campaign execution. In this position, one will serve as a bridge between monetization strategy and media delivery — supporting rate cards, packaging, forecasting, and go-to-market materials while also ensuring media plans, RFP responses, campaign setup, optimization, and reporting are executed with accuracy, consistency, and strategic rigor. This role will report to the Group Director, Commerce & Retail Media and is ideal for someone with experience across retail media, commerce strategy, and cross-functional orchestration. Someone who thrives in a fast-paced, matrixed environment and is passionate about shaping the future of retail media networks.

Responsibilities

• Monetization & Strategy Support Partner with the Monetization lead and cross-functional teams to support revenue strategy, including but not limited to rate cards, product packaging, margin tracking, inventory management, audience solutions, and onsite/offsite media offerings
• Help translate RMN capabilities, audiences, inventory, and measurement solutions into sellable packages, sponsorship opportunities, and advertiser-facing product narratives
• Contribute to go-to-market materials, advertiser-facing narratives, pitch support, sell sheets, playbooks, and business cases
• Analyze campaign performance, inventory utilization, advertiser demand, and operational inputs to identify opportunities for revenue growth and improved yield
• Support strategic roadmap development by translating client priorities, advertiser needs, media performance, and operational realities into actionable recommendations
• Surface advertiser needs, sales feedback, campaign learnings, and operational constraints to inform product roadmap priorities, new media opportunities, and scalable monetization solutions
• Media Planning, Activation & Execution Excellence Serve as the day-to-day planning and execution quality lead, establishing QA processes, documentation standards, approval checkpoints, and troubleshooting workflows across campaign planning, setup, pacing, delivery, and optimization
• Lead development of strategic media plans based on client goals, advertiser objectives, inventory availability, historical performance, audience opportunities, and retail media best practices
• Ensure accuracy and consistency across media plans, insertion orders, specs, billing documents, campaign setup requirements, and supporting materials
• Oversee campaign workflow from planning through launch, optimization, reporting, and post-campaign recommendations
• Partner with Analytics teams to monitor pacing, delivery, performance, and post-campaign reporting; translating results into optimization recommendations, renewal opportunities, and future planning guidance
• Use campaign performance, advertiser feedback, and operational learnings to inform packaging, pricing, media mix, and go-to-market recommendations
• Identify process gaps and planning roadblocks, developing SOPs and ways of working that improve speed, accuracy, consistency, and scalability

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred
• 6+ years of experience in retail media, commerce media, digital media planning, activation, monetization, or campaign management
• Proficiency with ad serving, SSP, DSP, and social platforms such as GAM, DV360, The Trade Desk, Yahoo DSP, and Meta required
• Experience working within OMS platforms (Placement.IO, Operative) and workflow management systems (Workfront, Monday) a plus
• Comfortable operating in a fast-paced, evolving environment with changing workflows, priorities, and growth opportunities
• Experience translating monetization strategy into executable media plans, including support for packaging, rate cards, forecasting, pricing inputs, campaign learnings, and revenue growth recommendations
• Strong understanding of campaign operations, including planning inputs, IOs, specs, trafficking requirements, QA, pacing, optimization, and reporting
• Proven ability to manage cross-functional workflows across sales, planning, activation, analytics, product, finance, and client stakeholders
• High attention to detail and strong project management discipline, with ability to manage multiple campaigns, priorities, and stakeholders simultaneously

Additional Information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $90,000-$120,000.

Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

Location: Detroit Brand: Iprospect Time Type: Full time Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading