Vice President Marketing

Storm3; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

Storm3 is partnering with a well-established healthcare technology organisation in the US to recruit a Vice President of Marketing. The role owns the ABM and growth marketing strategy, driving engagement with strategic hospital accounts and shaping pipeline with Sales and Revenue leadership.

You will lead a distributed marketing team, build personalised campaigns across channels, and advance targeting with AI and marketing tech.

Qualifications

• Strong background in Account-Based Marketing (ABM).
• Experience across growth marketing, demand generation and lead generation.
• Experience marketing into hospitals, health systems, payers or wider healthcare organisations.
• Strong track record of creating campaigns that generate measurable pipeline.
• Experience working closely with Sales and BDR/SDR teams.
• Strong knowledge of CRM, marketing automation and ABM technology.
• Leadership experience within a fast-paced B2B environment.
• Healthcare / HealthTech experience strongly preferred.

Responsibilities

• Own and develop the company’s ABM and growth marketing strategy.
• Build highly personalised campaigns targeting strategic healthcare accounts.
• Partner closely with Sales, BDR and Revenue teams to drive pipeline.
• Lead integrated campaigns across email, paid media, LinkedIn, events, webinars and executive outreach.
• Improve targeting, personalisation and campaign performance through AI and marketing technology.
• Lead and develop a distributed marketing team.
• Measure success through account engagement, meetings, pipeline influence and revenue impact.

Skills

ABM

Growth marketing

Demand generation

Lead generation

Sales & BDR collaboration

CRM systems

Marketing automation

ABM technology

Leadership

Healthcare / HealthTech

Tools

CRM systems

Marketing automation

ABM platforms

Job description

We’re working with a well-established healthcare technology organisation supporting hospitals and health systems across the US.

They’re looking for an Vice President of Marketing to take ownership of their account-based growth strategy, working closely with Sales and Revenue leadership to increase engagement across strategic healthcare accounts and drive measurable pipeline.

Responsibilities

• Own and develop the company’s ABM and growth marketing strategy
• Build highly personalised campaigns targeting strategic healthcare accounts
• Partner closely with Sales, BDR and Revenue teams to drive pipeline
• Lead integrated campaigns across email, paid media, LinkedIn, events, webinars and executive outreach
• Improve targeting, personalisation and campaign performance through AI and marketing technology
• Lead and develop a distributed marketing team
• Measure success through account engagement, meetings, pipeline influence and revenue impact

Qualifications

• Strong background in Account-Based Marketing (ABM)
• Experience across growth marketing, demand generation and lead generation
• Experience marketing into hospitals, health systems, payers or wider healthcare organisations
• Strong track record of creating campaigns that generate measurable pipeline
• Experience working closely with Sales and BDR/SDR teams
• Strong knowledge of CRM, marketing automation and ABM technology
• Leadership experience within a fast-paced B2B environment
• Healthcare / HealthTech experience strongly preferred