Director, Marketing

G2 Startup Advisors; Malvern (Chester County); On-site; USD 140,000 - 210,000; Full time

Job summary

Healthmonix, based in Malvern, PA, is hiring a Marketing Director to lead and scale the marketing function during a pivotal growth phase. This hands-on leadership role requires building the strategy, owning execution, and driving pipeline while shaping the brand.

You will own end-to-end marketing strategy and demand generation, lead ABM targeting healthcare executives, manage HubSpot architecture, and produce executive briefs and whitepapers. A lean, high‑performing team will report to you.

Qualifications

• 8+ years of B2B marketing experience, healthcare or health tech preferred.
• Hands-on HubSpot expertise required.
• Proven ability to create high-quality written content independently.
• Experience with ABM, paid acquisition (Google/LinkedIn), and AI tools.

Responsibilities

• End-to-end marketing strategy and execution aligned to aggressive growth goals.
• Demand generation + ABM programs targeting healthcare executives and operators.
• Full ownership of HubSpot architecture, data integrity, and reporting.
• Creation of high-impact content (executive briefs, ROI models, whitepapers).
• Marketing performance tracking tied to pipeline and revenue outcomes.
• Management and development of a lean, high-performing team.

Skills

B2B marketing

Content creation

AI-powered marketing tools

Tools

HubSpot

Google Ads

LinkedIn Ads

Job description

G2 Startup Advisors is partnering with a high-growth healthcare technology company, Healthmonix, to hire a Marketing Director to lead and scale their marketing function during a pivotal stage of growth.

About the Company

Healthmonix is a leading value-based care analytics and quality performance platform serving ACOs, health systems, and large physician groups. Their Prism platform enables organizations to manage contract performance, reduce financial risk, and succeed across CMS and commercial programs.

As the company evolves from a CMS-qualified MIPS registry into a broader value-based care success platform, marketing is central to this transformation.

The Opportunity

This is a high-impact, hands-on leadership role for a marketer who wants to own strategy and execution. You’ll drive pipeline, shape brand positioning, and build the marketing engine that fuels the company’s next phase of growth.

This is not a “manage from a distance” role—this is for someone who wants to build, execute, and lead from the front.

What You’ll Own

• End-to-end marketing strategy and execution aligned to aggressive growth goals
• Demand generation + ABM programs targeting healthcare executives and operators
• Full ownership of HubSpot architecture, data integrity, and reporting
• Creation of high-impact content (executive briefs, ROI models, whitepapers)
• Marketing performance tracking tied directly to pipeline and revenue outcomes
• Management and development of a lean, high-performing team

Why This Role is Different

• True ownership: You are the marketing leader, not a layer in a large org
• Visible impact: Direct connection to pipeline, revenue, and company strategy
• AI-forward environment: Use modern tools and LLMs to scale output and impact
• Growth trajectory: Step into leadership at a company actively repositioning in the market

What We’re Looking For

• 8+ years of B2B marketing experience (healthcare or health tech strongly preferred)
• Deep, hands-on experience with HubSpot (non-negotiable)
• Proven ability to create high-quality written content independently
• Experience with ABM, paid acquisition (Google/LinkedIn), and pipeline generation
• Strong grasp of how to leverage AI tools to accelerate marketing output
• A builder mindset—someone who thrives in a lean, high-accountability environment

Success in This Role Looks Like

• Driving meaningful, measurable pipeline growth
• Building a clean, reliable marketing data infrastructure
• Establishing Healthmonix as a credible, differentiated voice in value-based care
• Creating alignment between Marketing, Sales, and Customer Success