Senior Account Based Marketing Manager

BioScale Talent Partners; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

BioScale Talent Partners is seeking a Senior Account-Based Marketing Manager to lead a full ABM program for a healthcare technology business. The role focuses on engaging enterprise accounts, building 1:1 personalization, and driving pipeline in a B2B SaaS environment.

The position collaborates with enterprise sales, demand generation, and revenue operations to measure impact and scale ABM efforts. Hybrid work in the San Francisco Bay Area is offered.

Qualifications

• 5+ years of B2B SaaS marketing with ABM focus.
• Experience building personalised 1:1 and 1 campaigns for enterprise accounts.
• Proven ability to generate pipeline and influence revenue.
• Experience collaborating with enterprise sales on complex cycles.
• Strong analytical skills to measure marketing impact.
• Experience with account intelligence and tools for marketing automation and sales enablement.
• Healthcare technology experience is beneficial but not required.

Responsibilities

• Build and own ABM strategy from planning through execution.
• Partner with sales leadership to create account plans, map decision-makers and identify opportunities.
• Design campaigns across digital channels, executive engagement, events and thought leadership.
• Support enterprise sales teams in progressing complex opportunities with multiple stakeholders.
• Collaborate with demand generation and revenue operations to measure campaign performance and pipeline contribution.
• Leverage account intelligence and AI-powered tools to improve targeting and personalization.
• Establish processes, metrics and playbooks to scale the ABM function.

Skills

ABM strategy

B2B SaaS marketing

Personalised campaigns

Sales collaboration

Analytics & measurement

Marketing automation

Sales enablement tools

Healthcare tech experience

Tools

Marketing automation platforms

Sales enablement tools

Job description

Senior Account-Based Marketing Manager | Healthcare Technology

BioScale Talent Partners is supporting a growing healthcare technology business with the appointment of a Senior Account-Based Marketing Manager.

This is an opportunity for an experienced B2B SaaS marketer to build and own an account-based marketing programme, working closely with enterprise sales to engage high-value accounts, create pipeline and accelerate complex sales opportunities.

You’ll have the opportunity to shape the strategy, build campaigns from the ground up and demonstrate the direct impact of marketing on revenue growth.

The role

• Build and own the account-based marketing strategy, from planning through to execution.
• Partner with sales leadership to create account plans, map decision-makers and identify new opportunities.
• Design campaigns across digital channels, executive engagement, events and thought leadership.
• Support enterprise sales teams in progressing complex opportunities and engaging multiple stakeholders.
• Work with demand generation and revenue operations to measure campaign performance and pipeline contribution.
• Use account intelligence and AI-powered tools to improve targeting, personalisation and campaign effectiveness.
• Establish the processes, metrics and playbooks needed to scale the ABM function.

What we’re looking for

• Around 5+ years of B2B SaaS marketing experience, ideally with a strong focus on account-based marketing.
• Hands-on experience building personalised 1:1 and 1 campaigns for enterprise accounts.
• A track record of generating pipeline, creating new opportunities and influencing revenue.
• Experience working closely with enterprise sales teams on complex, high-value sales cycles.
• Strong analytical skills and the ability to measure marketing impact.
• Experience with account intelligence, marketing automation and sales enablement tools.
• Healthcare technology experience would be beneficial but is not essential.

Location:

San Francisco Bay Area, hybrid working with three days per week in the office.