Vice President Marketing

TH Daniels; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

TH Daniels seeks a Vice President of Marketing to lead the dental services portfolio’s enterprise-wide strategy. You will direct advertising, branding, local marketing, and new-patient generation across 100+ offices.

Ideal candidates bring proven dental-portfolio marketing leadership, track record in patient acquisition, and strong expertise in brand strategy, paid media, and analytics. This role reports to executive stakeholders and partners with agencies and operations teams.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• Proven marketing leadership within a dental support organization.
• MUST HAVE Experience leading marketing for a dental support organization with a large multi-office footprint.
• Experience developing and executing marketing strategies across a multi-location network.
• Demonstrated success driving dental patient acquisition and lead conversion.
• Experience with dental practice marketing, appointment generation, call tracking, and call-conversion improvement.
• Experience leading advertising, digital marketing, local marketing, and brand strategy for dental practices.

Responsibilities

• Develop and lead the overall marketing strategy across 100+ dental offices.
• Build and execute an integrated advertising and new-patient acquisition strategy across multiple channels.
• Drive growth in leads, appointments, and marketing performance.
• Develop a clear brand strategy with consistent messaging across markets.
• Oversee campaigns, brand standards, and vendor relationships.
• Create scalable local marketing programs for individual practices.
• Lead relationships with agencies, media vendors, and tech partners.
• Develop plans to support new offices, expansions, and acquisitions.
• Align marketing with scheduling, capacity, and business objectives.
• Establish dashboards to measure ROI and channel performance.
• Monitor KPIs like lead volume, cost per lead, and conversion rates.
• Leverage market research and patient insights for growth opportunities.
• Manage the marketing budget and maintain governance.
• Build and mentor a high-performing marketing team.

Skills

Dental marketing leadership

Multi-location network

Brand strategy

Data-driven marketing

Paid media

Analytics & reporting

Cross-functional leadership

Agency management

Education

Bachelor's degree in marketing/related field

Advanced degree preferred

Tools

CRM platforms

Marketing automation

Attribution tools

Job description

We are partnering with a private equity firm to identify a Vice President of Marketing for its dental services portfolio. The portfolio company is a growing dental support organization with more than 100 offices across the United States.

The organization provides centralized business, operational, and marketing support to its affiliated dental practices, enabling providers and office teams to focus on delivering high-quality patient care.

About the Role

The Vice President of Marketing will lead the portfolio company’s enterprise-wide marketing strategy, with responsibility for advertising, branding, local marketing, and new-patient generation.

This is a highly visible leadership opportunity for a marketing executive with proven dental support organization experience and a track record of driving measurable growth across a large, multi-location dental network. The ideal candidate will combine brand leadership, performance marketing expertise, and a deep understanding of dental practice marketing, patient acquisition, and local market execution.

The Vice President of Marketing will work closely with the executive team, private equity stakeholders, operations leadership, practice teams, agencies, and external partners to strengthen the brand and accelerate growth across the organization’s locations.

What You’ll Do

• Develop and lead the overall marketing strategy across more than 100 dental offices.
• Build and execute an integrated advertising and new-patient acquisition strategy across digital, traditional, social, search, email, referral, and local marketing channels.
• Drive growth in qualified leads, appointment requests, new-patient volume, lead conversion, and practice-level marketing performance.
• Develop a clear and differentiated brand strategy while maintaining consistency across the organization’s practices and markets.
• Oversee brand positioning, messaging, creative development, campaigns, and brand standards.
• Create scalable local marketing programs that can be effectively implemented across individual dental offices.
• Lead relationships with advertising agencies, creative partners, media vendors, technology providers, and other marketing partners.
• Develop marketing plans to support new office growth, market expansion, acquisitions, rebranding, and practice-level performance improvement.
• Partner with operations and practice leadership to align marketing activity with appointment availability, scheduling, capacity, and business objectives.
• Establish dashboards and reporting processes to measure marketing return on investment and channel performance.
• Monitor key performance indicators, including lead volume, cost per lead, cost per new patient, conversion rates, appointment volume, marketing-attributed revenue, and patient retention.
• Use market research, competitive intelligence, and patient insights to identify opportunities for growth.
• Develop and manage the marketing budget, allocating resources toward high-performing initiatives.
• Build, lead, and develop a high-performing marketing team.
• Establish marketing processes, standards, and governance that support enterprise-wide consistency and local market flexibility.
• Collaborate with internal stakeholders to ensure marketing communications accurately reflect the patient experience and dental services offered.

What We’re Looking For

Required Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• Proven marketing leadership experience within a dental support organization.
• MUST HAVE Experience leading marketing for a dental support organization with a large multi-office footprint.
• Experience developing and executing marketing strategies across a multi-location dental practice network.
• Demonstrated success driving dental patient acquisition, new-patient generation, appointment requests, and lead conversion.
• Experience with dental practice marketing, appointment generation, lead management, call tracking, and call-conversion improvement.
• Experience leading advertising, digital marketing, local marketing, and brand strategy for dental practices.
• Experience building and managing a brand across a complex dental services organization.
• Strong understanding of paid media, search engine marketing, social media, content, email, referral marketing, and local marketing.
• Proven ability to use data and analytics to evaluate marketing performance and guide investment.
• Experience managing agencies, vendors, budgets, and cross-functional teams.
• Strong communication, strategic planning, and stakeholder management skills.
• Ability to balance long-term brand development with immediate, measurable growth objectives.

Preferred Qualifications

• have Experience supporting dental practice acquisitions, new-market expansion, rebranding, or post-acquisition integration.
• Experience working with private equity-backed or sponsor-owned dental organizations.
• Experience implementing customer relationship management, marketing automation, attribution, and practice-level reporting platforms.
• Experience partnering with dental operations, regional leaders, practice managers, and doctors.
• Advanced degree in marketing, business administration, or a related discipline.

Success in This Role

Success will be measured by the ability to:

• Increase qualified new-patient demand across the organization.
• Improve marketing return on investment and cost efficiency.
• Strengthen brand awareness and consistency across dental offices.
• Build effective local marketing capabilities for individual practices.
• Improve lead-to-appointment conversion and marketing-attributed growth.
• Develop a scalable marketing team, infrastructure, and operating model.
• Support the portfolio company’s broader growth and value-creation objectives.