Vice President Marketing

Insight Global; Plantation (FL); Hybrid; USD 135,000 - 165,000; Full time

Benefits offered by this job

401(k)

Vision insurance

Medical insurance

Job summary

A leading healthcare company is seeking a Vice President of Marketing to oversee marketing strategies for corporate and partner dental practices across multiple states. This role involves collaborating with external agencies, managing budgets, and implementing marketing programs to drive growth and retain customers. The ideal candidate will have extensive B2C marketing experience, strong project management skills, and a proven track record in the healthcare sector.

Qualifications

• 7+ years of B2C marketing experience.
• Experience in a multi-site healthcare organization preferred.
• Strong project management skills.

Responsibilities

• Lead marketing efforts for a rapidly growing DSO.
• Develop and execute marketing strategies including SEO and paid media.
• Establish dashboards and KPIs to monitor performance.

Skills

B2C marketing experience

Project management

Data interpretation

Storytelling

Marketing program implementation

Education

MBA

Job description

Direct message the job poster from Insight Global

Lead Recruiter | Insight Global Health - 600+ placements in healthcare!

Position: VP of Marketing

Salary: $150K base + bonus (can expect $190-200K total comp)

Duration: Perm

Location: Ideally seeking someone located in South Florida but will consider candidates on the East Coast if necessary. Prioritized states include FL, AL, LA, NJ, NY, TX, and PA.

Work Schedule: 2 days in office (Tuesday and typically Thursday), 3 days remote

Interview Process: 2 interviews – first round via Zoom with the CEO, PI assessment, final onsite interview with the CEO and team

Must Haves

• 7+ years of B2C marketing experience
• Experience in a multi-site healthcare organization – DSO/DPO preferred
• Strong project management skills including managing budgets, deadlines, partners, and clients
• Experience interpreting data and storytelling
• Proven track record of implementing marketing programs to grow business and retain patients/customers
• Willingness to travel to all practice locations in FL, AL, LA, NJ, NY, TX, and PA

Plusses

• MBA
• B2B referral building and local community outreach campaigns

Day-to-Day Responsibilities

Seeking a Vice President of Marketing to lead marketing efforts for a rapidly growing DSO. Reporting directly to the CEO, the VP will oversee all marketing activities for corporate and partner dental practices across multiple states. Responsibilities include developing and executing marketing strategies such as website optimization, SEO, paid media, social media, and online review management. The role involves collaborating with external agencies, setting and tracking new patient targets, managing marketing budgets, and working with dentists and managers to achieve growth objectives. The VP will also establish dashboards and KPIs to monitor performance and ensure marketing expenditures stay within budget.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Hospitals and Healthcare

Referrals can increase your chances of interviewing at Insight Global by 2x

Additional Benefits

401(k), Vision insurance, Medical insurance