Director of Marketing

AvaHR; Phoenix (AZ); On-site; USD 120,000 - 180,000; Full time

Job summary

AvaHR in Phoenix, AZ, seeks a hands-on growth marketing leader to own the growth engine across digital, content, and events. You will manage internal teams and external partners to drive lead generation and brand awareness end to end.

The role requires 5+ years in B2B marketing with ownership of demand gen, analytics, and budget management. An AI-enabled mindset and HubSpot expertise are highly valued.

Qualifications

• 5+ years in B2B marketing with ownership of lead/demand generation results.
• Hands-on leader who can build a marketing function and own outcomes.
• Experience across multi-channel demand gen: email, social, events, content.
• Strong analytics mindset with ROI-focused optimization.
• HubSpot knowledge or certification is a plus.

Responsibilities

• Own multi-channel demand gen including email, social, podcasts, and events.
• Build ABM and lead-scoring programs and nurture sequences.
• Launch a partner/referral program and identify new market opportunities.
• Optimize landing pages, forms, and conversion paths; ensure clean lead handoff with sales.
• Own website and SEO; manage paid digital advertising across platforms.
• Run content calendars for blogs, social, email, and podcasts; measure impact.
• Create sales enablement assets: decks, lead magnets, infographics, checklists.
• Plan and run live events, webinars, and speaking engagements; build industry relationships.
• Lead internal marketing staff and external vendors toward accountable results.
• Build dashboards and analyze lead quality, conversion, and ROI.

Skills

Lead generation

Demand generation

ABM programs

Content marketing

SEO & website management

Analytics & ROI optimization

Team leadership

Budget management

AI tools usage

HubSpot

Tools

HubSpot

Slack

ClickUp

Google Drive

Job description

REQUIRED: Must live in Nevada, Utah, or Arizona.

POSITION OVERVIEW

We're looking for a hands-on growth marketing leader to build and run the growth engine. You'll own lead generation and brand awareness end to end — strategy through execution — across digital, content, and event channels, while managing internal team members and external partners to get it done. It's a high-ownership role for someone who wants to build a marketing function, not just run campaigns inside one.

WHAT YOU'LL DO

Lead Generation & Demand Generation

• Own multi-channel demand gen — email, social media, podcasts, and events — targeting business owners and other decision-makers
• Build ABM and lead-scoring programs for high-value prospects and nurture sequences tailored to each buyer profile and stage
• Launch a partner/referral program and identify new market opportunities within the sector
• Continuously test and optimize landing pages, forms, and conversion paths, and partner with sales on clean lead handoff

Digital Marketing & Channels

• Own the website and SEO, plus paid digital advertising across Google, Meta, and other platforms
• Run content calendars across blog, social, email/SMS, and podcasts — informed by analytics to double down on what's working
• Keep content current with service offerings and industry trends

Content, Brand & Sales Enablement

• Write and oversee copy for the website, email, case studies, and promotional materials
• Produce educational, expertise-led content — blog posts, whitepapers, and articles — that builds authority in dental practice management
• Develop sales enablement assets: decks, lead magnets, infographics, and checklists

Events & Industry Relationships

• Plan and run live events, webinars, and speaking engagements; travel as needed
• Build relationships with industry associations and publication partners

Team Leadership & Management

• Lead and manage internal marketing staff and external vendors/agencies — setting clear expectations and holding the team accountable to results
• Coach and develop team members, and set the tone for ownership, accountability, and execution

Analytics, Budget & Optimization

• Build and maintain marketing dashboards and reporting
• Analyze lead quality, conversion, and ROI, and turn findings into concrete optimization moves
• Own the marketing budget and manage spend against targets

WHAT YOU'LL BRING

• 5+ years in B2B marketing with real ownership of lead generation / demand generation results; selling services or products to small business owners is a strong plus
• A self-starter who operates autonomously and takes genuine ownership of outcomes, not just activity
• Strong project management instincts — organized, detail-oriented, and able to run multiple channels and campaigns at once without things slipping
• Proven people leadership: experience managing, coaching, and holding a team (internal staff and/or external partners) accountable to results
• Hands-on channel expertise across social media (Meta in particular), digital advertising, email/SMS marketing, content marketing, podcasts and blogs, and event marketing
• An analytical mindset — comfortable in the data, drawing insight from it, and using it to improve performance
• Experience managing a budget
• AI-enabled: comfortable using AI tools to work faster and smarter, with an innovative, solution-oriented approach to problems
• HubSpot certified (or extensive knowledge of HubSpot)
• Proficient with technology and tools such as Slack, ClickUp, and Google Drive
• Available to travel for events and trade shows, with some weekend travel required

WHAT SUCCESS LOOKS LIKE

• Pipeline: a consistent flow of marketing-qualified leads that convert into closed business, at a healthy cost per acquisition
• Growth: website traffic, email engagement, and LinkedIn following/engagement all trending up quarter over quarter
• Events & campaigns: webinars and events that hit attendance targets and drive results for new client acquisition and client retention
• Efficiency: a marketing budget spent deliberately against clear cost-per-lead and ROI targets
• Impact: measurable contribution to monthly recurring revenue growth and a shorter sales cycle
• Leadership: growth and development of team, with all team members accountable for performance

GROWTH OPPORTUNITY

This role offers significant room for professional growth as the firm expands, with a clear path to take on broader scope as the company scales. You'll get exposure to the full spectrum of B2B marketing inside a specialized, fast-growing niche.