Head of Marketing

TH Daniels; California; Sur place; USD 150 000 - 210 000; Plein temps

Résumé du poste

TH Daniels is seeking a hands-on Head of Marketing to drive patient acquisition and growth across a fast-expanding dental practice network. This role blends strategy with execution, leading multi-location campaigns and optimizing channels to maximize new-patient volume.

Based in or around Los Angeles, you will partner with practice leaders, manage agencies, and build scalable plays to support rapid year-over-year expansion while delivering measurable ROI.

Qualifications

• Experience leading marketing for multi-location businesses.
• Proven track record of growing patient acquisition.
• Hands-on in execution, not just strategy.
• Strong analytical ability to link marketing to ROI.

Responsabilités

• Develop and execute growth plans to rapidly expand practice locations.
• Manage local marketing programs and budgets across sites.
• Oversee channels: digital, paid media, search, social, email.
• Set metrics and report on leads, conversions, and CAC.
• Collaborate with practice leaders to convert inquiries into appointments.
• Scale processes and vendor management as the network grows.

Connaissances

Growth marketing

Multi-location

Budget management

Analytics & ROI

Team leadership

Description du poste

Work Arrangement: Based in or around Los Angeles; position may require regular interaction with practice locations

Employment Type: [Full-time]

About the Company

Our client is a rapidly expanding dental support organization with an ambitious growth plan. As a young and entrepreneurial company, it is focused on building a high-performing network of dental practices and aims to double or triple its location count year over year.

About the Role

The company is seeking a hands-on Head of Marketing to lead patient acquisition and marketing execution across its growing practice network.

This is an opportunity for a marketing professional who can develop effective growth plans and, most importantly, turn those plans into measurable results. The successful candidate will help increase new-patient volume, strengthen local practice visibility, and ensure marketing investment is focused on the channels and activities that deliver the greatest return.

This is not a purely strategic role. The ideal candidate will be comfortable working directly in the business, executing campaigns, managing agencies and partners where needed, analyzing performance, and continuously improving results.

What You’ll Do

• Develop and execute a comprehensive marketing strategy to support rapid practice growth.
• Build consistent new-patient acquisition programs across the organization’s locations.
• Create and implement local marketing plans tailored to individual practices and markets.
• Manage marketing budgets and optimize spending based on performance and return on investment.
• Oversee campaigns across relevant channels, including digital, paid media, search, social media, email, community outreach, and local partnerships.
• Establish clear performance metrics and reporting for patient leads, appointment conversions, acquisition costs, and marketing return.
• Work closely with practice leaders and operational teams to ensure marketing activity translates into scheduled and completed appointments.
• Identify opportunities to improve the patient journey from initial inquiry through appointment booking.
• Support the marketing needs of new locations, including launches, local awareness campaigns, and post-opening growth.
• Build scalable marketing processes, tools, and playbooks that can support significant year-over-year expansion.
• Manage external agencies, vendors, and internal resources as the marketing function grows.
• Stay close to campaign performance and make practical, data-driven adjustments quickly.

What We’re Looking For

• Experience leading marketing, growth, or patient acquisition in a multi-location business.
• A strong track record of generating new customers or patients through measurable marketing programs.
• Hands-on experience managing marketing budgets and optimizing channel performance.
• Demonstrated ability to move from strategy to execution and deliver work directly.
• Experience with local marketing and location-based customer acquisition.
• Strong analytical skills and the ability to connect marketing activity to business results.
• Excellent communication and project management skills.
• Comfort working in a fast-paced, entrepreneurial environment with significant growth expectations.
• Willingness to be based in or around Los Angeles and work closely with practice and operational teams.

Preferred Qualifications

• Experience in dental, healthcare, consumer services, or another multi-location environment.
• Experience supporting new-location openings or market expansion.
• Experience managing agencies, vendors, and cross-functional marketing resources.
• Familiarity with patient acquisition, appointment conversion, and healthcare marketing metrics.

This is an opportunity to take ownership of marketing at an ambitious, rapidly growing dental organization and play a direct role in building the systems and programs that support its next phase of expansion.

PLEASE NOTE: We are only recruiting within the dental space as per our client's request!