VP, Brand and Integrated Marketing

WellNow Urgent Care; Chicago (IL); On-site; USD 250,000 - 290,000; Full time

Benefits offered by this job

Bonus incentives

Health benefits

401(k) matching

Paid time off

Job summary

Aspire Dental, part of The Aspen Group, seeks a visionary VP of Brand & Integrated Marketing to design and execute a comprehensive strategy across digital, social, traditional media, and in-center channels. You will partner with field marketing and clinical teams to articulate Aspen’s care value and ensure a consistent patient journey.

The role requires 15+ years in brand and integrated marketing, including 5+ years leading teams of 15+. Healthcare experience is a plus.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 15+ years in brand and integrated marketing.
• 5+ years in senior leadership leading teams of 15+.
• 7+ years brand-side experience.
• Healthcare industry or multi-location brands experience is a plus.
• Agency experience is a plus but not required.

Responsibilities

• Develop and execute a data-driven, multi-year brand and integrated marketing strategy for Aspen, driving growth in patient acquisition and brand equity.
• Architect and lead integrated marketing campaigns across all digital and traditional channels, optimizing for ROI through analytics.
• Manage agency partnerships, ensuring alignment with brand objectives and budget.
• Drive seamless integration of brand messaging across patient touchpoints, including in-center experiences and digital platforms.
• Define and enforce brand guidelines and messaging standards across all channels.
• Conduct market research and competitive intelligence to inform strategy.
• Build and mentor a high-performing marketing team.

Skills

Brand strategy

Integrated marketing

Leadership

Cross-functional

Analytics

Healthcare experience

Education

Bachelor's in Marketing

MBA

Job description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is unitedbya single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers,WellNowUrgent Care, Chapter Aesthetic Studio, andAZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcareexperiences atscale.Our continued growth has created an opportunity to join us as aVP,Brand & Integrated Marketing(Aspen).

Position Overview:

The VP, Brand & IntegratedMarketingis responsible for developing and executing a comprehensive brand and marketingstrategy forAspen Dental. This role will lead the development and implementation of integrated marketing campaigns across all channels, including digital, social, traditional media, and in-center marketing.A close partner with the field marketingand mediateams, this role owns communicating the value of Aspen’s approach to care and providing patients throughout their treatment journey with clear points of differentiation.The VP will also be responsible for managing the brand’s reputation and ensuring consistent messaging across all touchpoints.

Responsibilities:

• Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy forAspen, driving measurable growth in patient acquisition and brand equity

• Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics and testing.

• Cultivate and manage high-performing agency partnerships, fostering collaborative innovation and ensuringalignment with brand objectives and budget parameters.

• Drive seamless integration of brand promotions and messaging across all patient touchpoints, including in-center experiences, call center interactions, and digital platforms, ensuring a consistent and compelling brand journey

• Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and patient engagement across the entireAspenecosystem

• Define and enforce brand guidelines and messaging standards,safeguardingbrand integrity andensuringconsistent communication across all internal and external channels.Hone inourbrand voice and develop content that communicates to our patients clearly, directly and with a preference for action.

• Conduct in-depth market research and competitive intelligence analysis, identifying emerging trends and opportunities to inform strategic decision-making and maintain a competitive edge

• Champion a patient-centric culture, fostering cross-functional alignment and collaboration to deliver exceptional patient experiences and drive brand advocacy.

• Develop and manage the brand’s budget, ensuring optimal allocation of resources and demonstrating accountability forachieving key performance indicators (KPIs) related to brand awareness, patient acquisition, and revenue growth.

• Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

Minimum Education and Experience

• Bachelor’s degree in marketing, business, or a related field, or equivalent combination of education and experience. Master’s degree or MBA is a plus, but not essential.
• 15+ years of experience in brand and integrated marketing, including 5+ years in a senior leadership role managing teams of 15+.
• 7+ years of brand-side (client-side) experience, including at companies of comparable scale.
• Agency-side experience is a plus but does not substitute for the client-side requirement. Client-side and leadership years may overlap.
• Experience in the healthcare industry, DTC brands, or multi-location brands is a plus.
• Experience developing and executing innovative, effective integrated marketing plans and promotional calendars.
• Excellent leadership, cross-functional coordination and collaboration, and interpersonal communication skills.

If you are an applicant residing in California, please view our privacy policy here:

https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees

• Salary:Annual pay range: $250,000 - $290,000, plus bonus/incentives

• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match