Growth Marketing VP for Dental Network

TH Daniels; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

TH Daniels seeks a Vice President of Marketing to lead the dental services portfolio’s enterprise-wide strategy. You will direct advertising, branding, local marketing, and new-patient generation across 100+ offices.

Ideal candidates bring proven dental-portfolio marketing leadership, track record in patient acquisition, and strong expertise in brand strategy, paid media, and analytics. This role reports to executive stakeholders and partners with agencies and operations teams.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• Proven marketing leadership within a dental support organization.
• MUST HAVE Experience leading marketing for a dental support organization with a large multi-office footprint.
• Experience developing and executing marketing strategies across a multi-location network.
• Demonstrated success driving dental patient acquisition and lead conversion.
• Experience with dental practice marketing, appointment generation, call tracking, and call-conversion improvement.
• Experience leading advertising, digital marketing, local marketing, and brand strategy for dental practices.

Responsibilities

• Develop and lead the overall marketing strategy across 100+ dental offices.
• Build and execute an integrated advertising and new-patient acquisition strategy across multiple channels.
• Drive growth in leads, appointments, and marketing performance.
• Develop a clear brand strategy with consistent messaging across markets.
• Oversee campaigns, brand standards, and vendor relationships.
• Create scalable local marketing programs for individual practices.
• Lead relationships with agencies, media vendors, and tech partners.
• Develop plans to support new offices, expansions, and acquisitions.
• Align marketing with scheduling, capacity, and business objectives.
• Establish dashboards to measure ROI and channel performance.
• Monitor KPIs like lead volume, cost per lead, and conversion rates.
• Leverage market research and patient insights for growth opportunities.
• Manage the marketing budget and maintain governance.
• Build and mentor a high-performing marketing team.

Skills

Dental marketing leadership

Multi-location network

Brand strategy

Data-driven marketing

Paid media

Analytics & reporting

Cross-functional leadership

Agency management

Education

Bachelor's degree in marketing/related field

Advanced degree preferred

Tools

CRM platforms

Marketing automation

Attribution tools

Job description

TH Daniels seeks a Vice President of Marketing to lead the dental services portfolio’s enterprise-wide strategy. You will direct advertising, branding, local marketing, and new-patient generation across 100+ offices.

Ideal candidates bring proven dental-portfolio marketing leadership, track record in patient acquisition, and strong expertise in brand strategy, paid media, and analytics. This role reports to executive stakeholders and partners with agencies and operations teams.