Vice President Marketing

ForceBrands; Los Angeles (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

ForceBrands is seeking a VP of Marketing to lead brand strategy as it expands across direct-to-consumer, Amazon, and national retail. This senior role shapes a distinctive identity, builds cultural relevance, and guides a lean team through its next growth stage.

You will own the brand voice, oversee campaigns, partnerships, PR, and launches, and ensure consistent consumer storytelling across products, content, packaging, and retail. Onsite West Los Angeles two days per week is required.

Qualifications

• Celebrity-backed CPG experience and ability to align talent voice with brand.
• Background in supplements, wellness, beverage or beauty.
• Proven brand marketing leadership with campaigns and partnerships.
• Omnichannel experience across DTC and retail with shopper marketing.

Responsibilities

• Define brand positioning, voice, and strategy across products and digital offerings.
• Lead annual marketing plan and budget with disciplined investments.
• Oversee creative direction for campaigns, packaging, and retail experiences.
• Develop partnerships, PR, and limited-edition launches.
• Drive social, content, and community strategy to build loyalty.
• Create retail and shopper playbook for grocery/mass channels with velocity goals.
• Guide insights and product concept go-to-market roadmap.
• Oversee growth marketing strategy while channel leads handle execution.
• Hire and lead the marketing team and agency partners.

Skills

Celebrity-backed CPG

Brand marketing leadership

Omnichannel experience

DTC & retail experience

West LA onsite

Job description

Reports to: CEO and Co-Founder

A growing wellness brand is seeking a VP of Marketing to lead its brand strategy as it expands across direct-to-consumer, Amazon, and national retail. This is a brand marketing leadership role for someone who can shape a distinctive identity, build cultural relevance, and lead a lean team through its next stage of growth.

Responsibilities

• Define the brand’s positioning, voice, and marketing strategy across products and digital offerings.
• Build the annual marketing plan and own the budget, making disciplined decisions about where to invest.
• Lead creative direction and ensure a consistent, high-quality brand experience across campaigns, content, packaging, and retail.
• Develop partnerships, collaborations, PR opportunities, and limited-edition launches that build awareness and drive trial.
• Set the strategy for social, content, and community, strengthening customer loyalty and word of mouth.
• Build the retail and shopper marketing playbook for grocery and mass channels, with a focus on launch support and measurable velocity.
• Lead consumer insights and the innovation roadmap, from evaluating new product concepts through go-to-market planning.
• Provide strategic oversight of growth and lifecycle marketing while channel leaders manage day-to-day execution.
• Hire, develop, and lead the marketing team and agency partners, working closely with the CEO and cross-functional leadership.

Candidate Profile — Must Haves

• Celebrity-backed CPG experience: Direct experience building or scaling a consumer brand associated with a public figure, including managing the relationship between the talent’s voice and the brand.
• Relevant category experience: A background in supplements, wellness, beverage, or beauty.
• Brand marketing leadership: A clear track record in positioning, creative, campaigns, partnerships, and consumer storytelling. This role requires a brand-first leader rather than a primarily growth or e-commerce marketer.
• Omnichannel experience: Experience growing a CPG brand across DTC and retail, including shopper marketing and support for grocery or mass retail launches.
• West LA availability: Willing and able to work onsite in West Los Angeles two days per week. This requirement is firm.