Brand Manager

ForceBrands; Los Angeles (CA); Hybrid; USD 80,000 - 100,000; Full time

Job summary

ForceBrands is looking for a dynamic Brand Manager in Los Angeles who excels in brand management and marketing, particularly in the health and wellness sector. This hybrid position requires strong strategic thinking and a proven track record in managing premium brands. The role involves developing brand strategies, collaborating cross-functionally, and optimizing marketing performance. Candidates must have at least 3 years of experience in CPG and familiarity with market research. Embrace this opportunity to innovate and shape a growing brand.

Qualifications

• 3+ years in brand management or marketing, preferably within CPG.
• Hands-on experience in the yogurt or adjacent category.
• Prior experience managing a premium, highly nutritious consumer brand.

Responsibilities

• Develop and optimize brand strategies to drive consumer loyalty.
• Support development of brand positioning and messaging frameworks.
• Partner with Creative teams to develop impactful campaigns.

Skills

Brand management

Strategic thinking

Market research

Cross-functional collaboration

Job description

Job Description

Our client is seeking an execution-heavy Brand Manager who blends strong foundational brand marketing with bold, unconventional approaches to take ownership of a portfolio of early-stage, functional health and wellness products. As an emerging leader in a growing category, this role requires a strategic thinker who thrives in an entrepreneurial environment.

This person will help shape brand identity, develop breakthrough marketing campaigns, and drive adoption and brand affinity with early adopters and trend-forward consumers. If you’re energized by building a brand, influencing culture, and driving growth in a fast-moving space, this role offers a unique opportunity to make an impact. This is a hybrid role which requires this person to be onsite 4 days/week in Los Angeles, CA (Vernon).

Key Responsibilities

• Develop, execute, and optimize brand strategies to drive awareness, affinity, and consumer loyalty
• Support development of brand positioning and messaging frameworks to ensure differentiation and strong storytelling
• Partner with Creative teams to develop impactful campaigns and ensure consistent execution across all touchpoints
• Support innovation through go-to-market planning for new product launches
• Leverage market research and consumer insights to identify growth opportunities
• Collaborate cross-functionally with Marketing, Sales, Creative, Finance, and Operations to drive business results
• Track and analyze performance metrics, report insights to leadership, and recommend optimizations
• Identify process improvements and implement best practices where needed

Experience

• 3+ years in brand management or marketing within CPG (food & beverage or health and wellness experience preferred)
• Hands‑on experience in the yogurt or adjacent category, combined with premium brand management experience
• Prior experience managing a premium, highly nutritious consumer brand strongly preferred
• Experience with premium‑priced products in competitive categories, including understanding of thin margins and high cost‑of‑goods dynamics
• Familiarity with products that have a short shelf life or require close coordination across supply chain, marketing, and retail partners