Vice President Marketing

31 Talent; United States; Hybrid; USD 180,000 - 280,000; Full time

Job summary

A health optimization platform based in New York City is seeking a Vice President of Marketing to manage end-to-end marketing functions and drive brand strategy. The role requires over 10 years of experience in marketing, preferably in health or wellness sectors, and accountability in a fast-paced environment. The VP will work closely with executive leadership to build scalable marketing infrastructure and enhance customer acquisition and retention. This is a full-time executive position, offering a hybrid work model.

Qualifications

• 10–15+ years of marketing experience, including senior leadership roles.
• Proven ability to build brand and performance marketing functions.
• Experience in consumer health, wellness, healthcare, or premium consumer brands.
• Deep experience across paid media, organic growth, CRM, partnerships and measurement.
• Track record of managing budgets, KPIs and ROI.

Responsibilities

• Define and scale a premium brand in health optimization.
• Design and execute full-funnel marketing strategies.
• Lead community-building initiatives and support member relationships.
• Test and scale acquisition channels while monitoring CAC, LTV and retention metrics.
• Build a content and thought-leadership engine to strengthen authority and trust.
• Oversee partnerships and ambassador relationships aligned with the brand.
• Lead activations, events, and community initiatives to deepen engagement and loyalty.
• Hire and manage a lean, high‑performing marketing team and partner with clinical, operations and product leaders.

Skills

Brand building

Performance marketing

Strategic thinking

Analytical skills

Collaboration

Analytics & metrics

Budget management

Cross-functional collaboration

Tools

CRM platforms

Analytics tools

Content management systems

Job description

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Overview

A privately held, physician‑led health optimization platform with over a decade of clinical experience is scaling its next phase of growth. The organization delivers highly personalized, evidence‑based care through advanced diagnostics, therapeutics, and a premium member experience.

Vice President, Marketing

(Hybrid; New York City)

This role will own the marketing function end‑to‑end, partnering closely with executive leadership to define and execute brand and growth strategy. The VP of Marketing will be responsible for building foundational marketing systems while driving near‑term demand and long‑term brand equity.

Key Responsibilities

Brand & Positioning

• Define and scale a credible, premium brand in the health optimization and longevity space
• Establish clear positioning that balances clinical authority with modern consumer appeal
• Develop consistent messaging and storytelling across all touchpoints

Growth & Acquisition

• Design and execute full‑funnel marketing strategies across awareness, acquisition, retention, and referral
• Own paid and organic channels, CRM/lifecycle, SEO, and performance analytics
• Test and scale acquisition channels while managing CAC, LTV, and retention metrics

Content, PR & Partnerships

• Build a content and thought‑leadership engine that strengthens authority and trust
• Develop selective partnerships and ambassador relationships aligned with the brand
• Oversee creation of high‑quality digital and experiential assets

Experiential & Community

• Lead select activations, events, and partnerships that deepen engagement and loyalty
• Support community‑building initiatives that reinforce long‑term member relationships

Leadership & Infrastructure

• Hire and manage a lean, high‑performing marketing team
• Partner cross‑functionally with clinical, operations, and product leaders
• Build scalable marketing infrastructure, tools, and reporting

Candidate Profile

• 10–15+ years of marketing experience, including senior leadership roles in consumer health, wellness, healthcare, or premium consumer brands
• Proven ability to build and scale both brand and performance marketing functions
• Comfortable operating in high‑accountability, growth‑oriented environments
• Strong strategic and creative instincts paired with analytical rigor
• Deep experience across paid media, organic growth, CRM, partnerships, and measurement
• Track record of managing budgets, KPIs, and ROI
• Collaborative, execution‑oriented, and highly adaptable
• Personally aligned with a mission centered on long‑term health and performance

Seniority level

Executive

Employment type

Full‑time

Job function

Marketing and Strategy/Planning

Industries

Wellness and Fitness Services and Medical Practices