Marketing & Branding Manager

European Recruitment BV; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Our Client on the West Coast is seeking a Marketing & Branding Manager to lead U.S. brand strategy across Supplements, Health & Wellness and CPG. You will own positioning, localization, and audience growth for the own-brand portfolio.

The role also requires hands-on budget ownership, driving campaigns across social, PR, influencers, and retail, and close collaboration with agencies. Based in the U.S. with hybrid/remote work options are available.

Qualifications

• 5+ years of brand marketing experience in CPG, Supplements or Health & Wellness.
• Proven track record of building brands in the U.S. market.
• Hands-on experience owning and managing a brand marketing budget.
• Based in the U.S. with deep cultural fluency in U.S. consumer behavior.

Responsibilities

• Own U.S. brand strategy: Define positioning, localization and audience growth paths for Our Client’s own-brand portfolio.
• Drive end-to-end campaigns: Lead campaigns from planning and creative direction through to channel execution across social, PR, influencers and retail.
• Own the brand marketing budget: Plan spend, track ROI and deliver measurable brand-awareness outcomes.
• Lead cross-channel coordination: Align Amazon, Costco, Target and DTC channels to create a unified brand experience.

Skills

Brand marketing

CPG experience

US market knowledge

Budget management

Job description

Marketing & Branding Manager

Marketing · Branding · Strategy

Lead U.S. brand strategy for Our Client’s own-brand portfolio across Supplements, Health & Wellness and CPG.

Location

United States · West Coast

Employment

Full-time

Working Model

Hybrid / Remote

Key Focus Areas

• U.S. Brand Strategy
• Budget Ownership
• Agency Management
• Cross-channel Growth
• CPG / Supplements

Key Responsibilities

• Own U.S. brand strategy
  Define positioning, localization and audience growth paths for Our Client’s own-brand portfolio.
• Drive end-to-end campaigns
  Lead campaigns from planning and creative direction through to channel execution across social, PR, influencers and retail.
• Own the brand marketing budget
  Plan spend, track ROI and deliver measurable brand-awareness outcomes.
• Lead cross-channel coordination
  Align Amazon, Costco, Target and DTC channels to create a unified brand experience.

What We’re Looking For

Required

• 5+ years of brand marketing experience in CPG, Supplements or Health & Wellness
• Proven track record of building brands in the U.S. market
• Hands-on experience owning and managing a brand marketing budget
• Based in the U.S. with deep cultural fluency in U.S. consumer behavior

Preferred

• Big-brand or 4A agency background running U.S. campaigns
• U.S. retail partnership experience, including Costco, Target, etc.
• Based on the U.S. West Coast, preferably California or Washington
• Cross-border team or international HQ experience

Company

Our Client

Location

United States, West Coast

Type

Full-time, Hybrid / Remote