Vice President Marketing

ForceBrands; California; On-site; USD 150,000 - 190,000; Full time

Job summary

ForceBrands is seeking a senior marketing leader based in the Pacific or Mountain time zones to shape a multi-channel strategy for nutrition-focused products.

You will own the marketing budget, drive brand storytelling across retail and ecommerce, and partner with Sales to expand distribution and accelerate growth, while building a high-performing marketing team in a founder-led environment.

Qualifications

• 15+ years of CPG marketing experience, ideally in nutrition, wellness, or functional food.
• Experience scaling brands and leading marketing across retail and ecommerce.
• Strong financial judgment, including budget ownership, investment decisions, and accountability for commercial results.
• Experience developing retail marketing plans that resonate with shoppers and support national retail partners.
• A balance of creative brand thinking and analytical discipline, with the ability to turn limited resources into effective programs.
• Experience leading teams and working across functions in a fast-paced, founder-led environment.

Responsibilities

• Develop an integrated marketing strategy that builds awareness, attracts new customers, and drives sales across channels.
• Set and manage the marketing budget, allocating spend across brand, retail, digital, and field programs based on clear goals and results.
• Shape the brand story and lead consistent creative across campaigns, social, email, packaging, events, and in-store marketing.
• Partner with Sales on shopper programs, retailer activations, and promotions that expand distribution and increase sales velocity.
• Lead PR, partnerships, events, and creator programs that grow the brand's reach and relevance.
• Use consumer insights to help shape a three- to five-year product pipeline and lead go-to-market plans for launches.
• Build and develop the marketing team, using brand, customer, and retail data to guide decisions and measure impact.

Skills

CPG marketing experience

Brand building

Retail & ecommerce marketing

Budget ownership

Team leadership

Go-to-market planning

Job description

*MUST BE BASED IN PACIFIC OR MOUNTAIN TIMEZONES!

Responsibilities:

• Develop an integrated marketing strategy that builds awareness, attracts new customers, and drives sales across channels.
• Set and manage the marketing budget, allocating spend across brand, retail, digital, and field programs based on clear goals and results.
• Shape the brand story and lead consistent creative across campaigns, social, email, packaging, events, and in-store marketing.
• Partner with Sales on shopper programs, retailer activations, and promotions that expand distribution and increase sales velocity.
• Lead PR, partnerships, events, and creator programs that grow the brand's reach and relevance.
• Use consumer insights to help shape a three- to five-year product pipeline and lead go-to-market plans for launches.
• Build and develop the marketing team, using brand, customer, and retail data to guide decisions and measure impact.

Qualifications:

• 15+ years of CPG marketing experience, ideally in nutrition, wellness, or functional food.
• A track record of scaling brands and leading marketing across retail and ecommerce; experience in both established companies and startups is a plus.
• Strong financial judgment, including budget ownership, investment decisions, and accountability for commercial results.
• Experience developing retail marketing plans that resonate with shoppers and support national retail partners.
• A balance of creative brand thinking and analytical discipline, with the ability to turn limited resources into effective programs.
• Experience leading teams and working across functions in a fast-paced, founder-led environment.