Marketing Manager

The RDI Group; Irvine (CA); On-site; USD 75,000 - 95,000; Full time

Job summary

The RDI Group in Irvine, California is looking for a dynamic Marketing Manager to spearhead brand growth and engage consumers through multi-channel marketing. In this role, you will develop and execute effective marketing plans while collaborating with cross-functional teams to create impactful campaigns.

The perfect candidate will possess at least 5 years of experience in marketing within the consumer packaged goods or health industries, showcasing a track record in managing successful integrated campaigns and leveraging digital marketing strategies.

Qualifications

• 5+ years of marketing experience in consumer packaged goods, food, or health and wellness.
• Proven ability to manage integrated marketing campaigns.
• Strong expertise in paid media, CRM, SEO, and analytics.

Responsibilities

• Develop and execute marketing plans to drive brand growth.
• Manage integrated marketing campaigns across various channels.
• Analyze campaign performance and optimize strategies.

Skills

Digital marketing expertise

Project management

Strong communication skills

Data-driven mindset

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Marketing automation tools (e.g., Klaviyo, HubSpot)

Job description

We are seeking a dynamic and strategic Marketing Manager to lead brand growth, consumer engagement, and multi‑channel marketing initiatives. This role is ideal for a marketing professional who thrives in a fast‑paced environment and is passionate about building strong brands that resonate with consumers.

As a Marketing Manager, you will be responsible for developing and executing marketing plans that drive awareness, customer acquisition, retention, and category growth. You will collaborate with cross‑functional teams including product development, sales, operations, and creative to bring campaigns and programs to life.

Role Overview

The Marketing Manager plays a key role in shaping the brand’s strategy and execution across all channels. This includes brand positioning, digital marketing, content creation, retail activation, and performance measurement. The ideal candidate is both a creative storyteller and a data‑driven marketer who can balance big‑picture strategy with hands‑on execution.

Key Responsibilities

Strategic Planning & Branding

• Develop annual and quarterly marketing plans aligned with business objectives.
• Refine brand positioning, messaging, and visual identity to drive consistent communication.
• Create go‑to‑market strategies for new products and innovations.
• Conduct market and competitive analysis to identify trends and growth opportunities.
• Lead consumer research to inform product development and marketing campaigns.
• Monitor consumer behavior and channel performance to optimize strategies.
• Plan and execute integrated marketing campaigns across digital, social, influencer, retail, PR, and events.
• Manage the marketing calendar to ensure seamless campaign execution and product launches.
• Lead digital marketing efforts, including paid social, search, programmatic, and SEO.
• Oversee content strategy and creative production for video, photography, and storytelling initiatives.

E-Commerce & CRM

• Support growth of direct‑to‑consumer and e‑retail channels through performance marketing and conversion optimization.
• Manage CRM and email marketing programs, including segmentation, automation, and testing.
• Leverage first‑party data to create personalized and targeted marketing strategies.

Analytics & Performance Tracking

• Define KPIs to measure marketing effectiveness across channels.
• Analyze campaign performance and provide actionable insights to stakeholders.
• Continuously test, iterate, and improve marketing tactics to drive ROI.

Cross-Functional Collaboration

• Partner with sales and trade marketing to align retail promotions and in‑store activations.
• Collaborate with product development teams to support innovation pipelines and product launches.
• Manage relationships with external agencies, vendors, and creative partners.

Budget Management

• Develop and manage the marketing budget to ensure efficient allocation of resources.
• Track spend and performance, adjusting tactics to maximize ROI.

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing experience, ideally in consumer packaged goods (CPG), food, or health and wellness industries.
• Proven track record of developing and managing integrated marketing campaigns.
• Strong digital marketing expertise, including paid media, CRM, SEO, and analytics.
• Excellent written and verbal communication skills.
• Data‑driven mindset with the ability to translate insights into actionable strategies.
• Strong project management and organizational skills.

Preferred

• Experience in food, beverage, or wellness categories.
• Knowledge of DTC/e‑commerce marketing strategies and platforms.
• Familiarity with influencer marketing and content production.
• Experience with marketing automation tools such as Klaviyo, HubSpot, or Salesforce.
• Understanding of sustainability and purpose‑driven branding.

Success Metrics

• Growth in brand awareness and market share.
• Increase in consumer acquisition and retention rates.
• Measurable improvements in marketing ROI and campaign performance.
• Successful execution of product launches and marketing activations.
• Strong cross‑functional alignment and collaboration.