Director of Brand Marketing

DHL; Seattle (WA); On-site; Confidential; Full time

Job summary

DHL is seeking a visionary Vice President of Marketing to lead global brand and growth initiatives for our health-focused consumer portfolio, including flagship products. You will shape strategy, drive demand, and elevate market presence across digital, social, and traditional media.

You will manage a $200MM annual budget, lead a team of 7 marketing professionals, collaborate with in-house agencies and business units, and travel regularly to Central Valley for collaboration with brand clients

Qualifications

• Experience scaling brand and marketing strategies for a global consumer company.
• Strong leadership and team development experience.
• Analytical skills to guide strategy, budgeting, and forecasting.
• Experience with multi-channel campaigns across digital, social, and traditional media.
• Familiarity with big data / predictive analytics tools like IRI or Nielsen.
• Bachelor's degree required; MBA preferred.

Responsibilities

• Develop and execute innovative marketing, growth, and innovation strategies to engage our target audience and expand our market presence.
• Lead a team of 7 marketing professionals, guiding creativity and strategic thinking while mentoring and developing talent within a $200MM annual marketing budget.
• Collaborate with our in-house Creative Agency and Business Unit leaders to ensure seamless promotion and alignment with company priorities.
• Use market trends, consumer research, and data analytics to create compelling narratives that boost brand visibility and drive demand.
• Coordinate with various departments to ensure marketing efforts align with the company’s broader objectives and goals.
• Launch and oversee seasonal campaigns that align with financial objectives and customer expectations.
• Utilize insights from our in-house Research and Insights team to stay updated on consumer trends and identify new product development opportunities.
• Travel regularly to Central Valley for collaboration with brand clients and team members.

Skills

Brand strategy

Leadership

Analytics

Multi-channel marketing

Budget management

Consumer retail & e-commerce

Education

Bachelor's degree

MBA preferred

Tools

IRI

Nielsen

Job description

Overview

Our reputable health-focused, multi-brand organization develops innovative consumer brands that promote overall well-being. We are seeking a visionary marketer to fill the role of Vice President of Marketing. In this position, you will lead marketing and advertising strategies for our flagship products, including a popular antioxidant beverage, seedless lemons, and mandarin oranges. These offerings support our mission to provide consumers with healthy and beneficial options.

Responsibilities

• Develop and execute innovative marketing, growth, and innovation strategies to engage our target audience and expand our market presence.
• Lead a team of 7 marketing professionals, guiding creativity and strategic thinking while mentoring and developing talent within a $200MM annual marketing budget.
• Collaborate with our in-house Creative Agency and Business Unit leaders to ensure seamless promotion and alignment with company priorities.
• Use market trends, consumer research, and data analytics to create compelling narratives that boost brand visibility and drive demand.
• Coordinate with various departments to ensure marketing efforts align with the company’s broader objectives and goals.
• Launch and oversee seasonal campaigns that align with financial objectives and customer expectations.
• Utilize insights from our in-house Research and Insights team to stay updated on consumer trends and identify new product development opportunities.
• Travel regularly to Central Valley for collaboration with brand clients and team members.

Qualifications

• Strong track record in scaling and advancing brand and marketing strategies for a globally recognized company, with a focus on consumer retail and e-commerce.
• Exceptional leadership, managerial, and coaching skills, with experience in building and leading a high-performing marketing team.
• Proficiency in analytics to guide strategy development, budget management, and market trend forecasting.
• Experience in developing effective marketing campaigns across various channels, including digital, social media, and traditional platforms.
• Familiarity with big data and predictive analytics tools (e.g., IRI or Nielsen) to generate consumer insights.
• Bachelor\'s degree required; MBA preferred.