Marketing Manager

Trajectory Recruiting LLC.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Trajectory Recruiting LLC is seeking a senior marketing leader responsible for owning end-to-end campaigns across DTC and healthcare provider channels. You will collaborate with cross-functional teams to craft strategy, drive hyper-targeted omnichannel execution, and optimize creative assets for maximum ROAS.

The role requires 7+ years in marketing, with a strong track record in HCP marketing, and fluently managing full-funnel initiatives from awareness to retention.

Qualifications

• 7+ years of dedicated marketing experience.
• HCP (Healthcare Provider) marketing experience.
• Full-funnel marketing fluency across the customer lifecycle.

Responsibilities

• Strategy & funnel management across the entire customer journey.
• Omnichannel execution across DTC and B2B/HCP channels (paid search/social, email, CRM, e-commerce).
• Creative direction and liaison with external partners and agencies.
• HCP outreach, provider materials, and event/conference collateral.
• Data-driven optimization with testing and campaign analytics.

Skills

Marketing strategy

HCP marketing

Full-funnel marketing

US-based remote

Job description

Location: Remote (US-Based Only; Candidates residing in California will not be considered) Position Type: Full-Time

About Our Client

Our client is a rapidly expanding innovator in the women's health and wellness space, dedicated to creating science-backed, over-the-counter solutions for midlife and menopausal health. For over a decade, their pioneering products have dramatically improved the quality of life for consumers, earning deep trust and frequent recommendations from the medical community. Having recently broadened their portfolio to address a comprehensive range of pelvic and hormonal health needs, they are actively scaling their operations to become a premier name in the consumer wellness category.

Role Overview

Serving as a critical driver of both consumer-facing (DTC) and healthcare provider (HCP) outreach, this high-visibility position sits at the intersection of strategy and execution. Reporting directly to marketing leadership, you will collaborate with a robust internal cross-functional team—including content, performance media, and automation specialists to oversee the complete creative lifecycle. This individual will manage everything from initial campaign conception and vendor briefing to final asset delivery across paid media, CRM channels, e-commerce platforms, and physical promotional initiatives.

We are seeking a proactive professional who can identify gaps in the customer journey and move decisively to address them. If you thrive in an autonomous environment where you can take full ownership of your deliverables, this role offers the platform to make a meaningful impact.

Core Responsibilities

• Strategy & Funnel Management: Analyze the entire customer journey to pinpoint optimization opportunities, building comprehensive strategies that elevate brand awareness, drive conversions, and boost retention.
• Omnichannel Execution: Lead cross-channel campaign initiatives spanning both DTC and B2B/HCP audiences across paid search/social (Google, Meta, CTV), e-commerce (Shopify, Amazon), email, SMS, and direct mail.
• Creative Direction: Direct the end-to-end creative workflow, acting as the primary liaison for external advertising partners, freelancers, and creative agencies to ensure all assets align with brand standards and strategic goals.
• HCP Outreach: Champion healthcare provider initiatives, overseeing professional communications, provider educational resources, and event/conference collateral.
• Data-Driven Optimization: Implement a rigorous testing framework alongside performance marketers to continuously refine creative output, interpret campaign analytics, and maximize return on ad spend.

Non-Negotiable Requirements

• 7+ years of dedicated marketing experience, featuring a proven track record of owning end-to-end campaigns and driving measurable business outcomes.
• HCP (Healthcare Provider) marketing experience, with a deep understanding of how to communicate effectively with medical professionals.
• Full-funnel marketing fluency, demonstrating the ability to strategize and execute flawlessly across the entire customer lifecycle from initial awareness through long-term retention.
• Geographic Requirement: Must be based in the United States. (Please note: Due to current operating constraints, candidates residing in California cannot be considered).

Preferred Qualifications (Nice-to-Haves)

• CPG (Consumer Packaged Goods) background.
• Ad agency experience (either working within an agency or extensive experience managing agency relationships and creative briefs).

Additional Traits for Success

• Exceptional project management skills with the ability to balance multiple complex workstreams without letting details slip.
• A hands-on, self-starter mentality; you are highly motivated to identify operational or strategic gaps and address them independently.
• Familiarity with health, wellness, dietary supplements, or similar highly regulated consumer industries.
• Ability to communicate expectations clearly and persuasively to both internal stakeholders and external vendors.
• Willingness to travel sparingly (approximately 1-2 times annually for corporate meetings, plus select industry trade shows).