Vertical Marketing Lead: Strategy, Storytelling & Growth

Walmart; Hoboken (NJ); On-site; USD 96,000 - 186,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Stock purchase

Paid time off

Job summary

Walmart in Hoboken, NJ is seeking a strategic storyteller and Vertical Marketing Manager to join Walmart Connect. You will develop category-specific narratives and go-to-market materials to turn insights into impact for the sales team and advertisers.

You'll translate data, insights, and market trends into actionable stories, create sales enablement tools, and collaborate across Sales, Insights, Content Strategy, Events, Brand Marketing, Design, and Creative Studio to strengthen Walmart

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 1 year’s experience in marketing or related field OR 5 years’ experience.

Responsibilities

• Develop category-specific narratives and go-to-market materials.
• Translate data, insights, and market trends into actionable stories for Sales and clients.
• Create sales enablement materials, including decks, case studies, and toolkits.
• Collaborate across Sales, Insights, Content Strategy, Events, Brand Marketing, Design, and Creative Studio.
• Support thought leadership and enterprise storytelling to strengthen Walmart Connect’s market position.

Skills

Strategic storytelling

Marketing strategy

Sales enablement

Cross-functional collaboration

Data to insights

Education

Bachelor's degree in Business, Marketing, Communications, or related field

5 years' marketing experience

Job description

Walmart in Hoboken, NJ is seeking a strategic storyteller and Vertical Marketing Manager to join Walmart Connect. You will develop category-specific narratives and go-to-market materials to turn insights into impact for the sales team and advertisers.

You'll translate data, insights, and market trends into actionable stories, create sales enablement tools, and collaborate across Sales, Insights, Content Strategy, Events, Brand Marketing, Design, and Creative Studio to strengthen Walmart