Marketing Planning & Content Strategy Lead

Walmart Inc.; Hoboken (NJ); On-site; USD 96,000 - 186,000; Full time

Benefits offered by this job

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Job summary

Walmart is seeking a Manager, Content Strategy in Hoboken to lead Walmart Connect’s content strategy across blogs, websites, events, and programs. You will translate business priorities into compelling narratives and brief creative partners to deliver high-impact content.

You will shape enterprise storytelling, partner with executives and cross-functional teams, and use audience insights to continuously strengthen content performance in a fast-paced environment.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field, or 5 years' experience in marketing.
• Experience developing content and programming for high-visibility events.
• Experience managing multi-layered workflows through cross-functional review and approval processes

Responsibilities

• Support Walmart Connect’s blog strategy and develop and manage content aligned to business priorities, industry conversations and key moments.
• Support programming and content strategy for Walmart Connect owned and operated events, developing narratives, agendas, session concepts, speaker briefs and scripts.
• Develop and manage Enterprise page content, strengthening storytelling and evolving the content experience.
• Develop and amplify Walmart Connect thought leadership in partnership with Vertical Marketing and cross-functional teams.
• Partner with executives, subject matter experts, creative teams and agencies to manage content through development, review and final delivery.
• Use content performance and audience insights to strengthen and optimize content strategy.

Skills

Writing

Editing

Storytelling

Marketing instincts

Project management

Communication skills

Presentation skills

Education

Bachelor's degree in Business/Marketing/Communications

5+ years marketing experience

Job description

Walmart is seeking a Manager, Content Strategy in Hoboken to lead Walmart Connect’s content strategy across blogs, websites, events, and programs. You will translate business priorities into compelling narratives and brief creative partners to deliver high-impact content.

You will shape enterprise storytelling, partner with executives and cross-functional teams, and use audience insights to continuously strengthen content performance in a fast-paced environment.