Vertical GTM Lead, Audience Marketing & Pipeline

Rippling; New York (NY); Híbrido; USD 120.000 - 170.000; Jornada completa

Descripción de la vacante

Rippling is seeking an Audience Marketing Manager for Verticals to own strategy and growth for high-priority industries. You will align Demand Gen, Growth, SDRs, and Sales to drive SQOs, pipeline, and ARR, starting from the buyer and building industry-focused narratives across Rippling’s portfolio.

You will own the industry-level go-to-market strategy, translate product capabilities into vertical messaging, and lead campaigns across paid, owned, events, and partnerships to accelerate pipeline

Formación

• 6-8 years of experience in product marketing, audience or segment marketing, industry marketing, or a related role.

Responsabilidades

• Own the number for each vertical and set SQO, pipeline, and ARR targets with each sales team.
• Quarterback execution across the pod, coordinating Demand Gen, Growth, SDRs, and Sales.
• Become the expert on each vertical's buyer and map the buying group.
• Build the audience messaging for each vertical, including a message house and proof points.
• Plan vertical plays and create briefs for paid, owned, events, and industry channels.
• Partner with Growth on testing and optimization and update storytelling based on results.
• Equip Sales with plays, talks tracks, discovery guides, and vertical one-pagers.
• Size and rank opportunity with RevOps and BizOps to focus on best-fit accounts.
• Feed buyer insights back to Product Marketing and Product for roadmap alignment.

Descripción del empleo

Rippling is seeking an Audience Marketing Manager for Verticals to own strategy and growth for high-priority industries. You will align Demand Gen, Growth, SDRs, and Sales to drive SQOs, pipeline, and ARR, starting from the buyer and building industry-focused narratives across Rippling’s portfolio.

You will own the industry-level go-to-market strategy, translate product capabilities into vertical messaging, and lead campaigns across paid, owned, events, and partnerships to accelerate pipeline