Value-Based Care Strategy Lead & Communications

CVS Health

Indianapolis (IN)

On-site

USD 100,000 - 232,000

Full time

14 days+

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Benefits offered by this job

Competitive benefits package

Performance-based bonus

Job summary

CVS Health, including its Aetna subsidiary, is seeking an experienced healthcare strategy professional to advance value-based care capabilities. The role focuses on developing strategic content, messaging for sales and engagements, and influencing cross-functional teams.

The candidate will translate complex healthcare concepts into compelling narratives, lead thought leadership activities, and monitor industry trends to inform priorities and communications across Commercial, Medicare, and

Qualifications

10+ years of relevant healthcare consulting, strategy, communications, marketing, or business development experience.

Responsibilities

Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.