Value-Based Care Strategy Lead & Communications

CVS Health; Saint Paul (MN); On-site; USD 100,000 - 232,000; Full time

Benefits offered by this job

Bonus eligibility

Equity award program

Job summary

CVS Health, including Aetna, is pursuing innovative value-based care strategies to improve outcomes and reduce costs. The role focuses on developing VBC content, messaging, and thought leadership across Commercial, Medicare and Medicaid, supporting sales and client engagements.

You will lead cross-functional teams, translate complex healthcare concepts into compelling narratives, and help position CVS Health as a market leader in value-based care initiatives.

Qualifications

• 10+ years of healthcare consulting, strategy, communications, marketing, or business development experience.
• Experience communicating value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
• Proven ability to develop executive presentations, strategic communications, thought leadership materials, and/or RFP responses.

Responsibilities

• Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid.
• Partnering with analytics, finance, quality, network, and operational teams to identify and communicate impact of VBC initiatives.
• Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
• Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management to develop differentiated VBC messaging.
• Creating and maintaining VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client communications.
• Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and stakeholders.

Skills

Healthcare strategy

Project management

Communication

Stakeholder influence

Storytelling

Education

Bachelor's degree preferred

Job description

CVS Health, including Aetna, is pursuing innovative value-based care strategies to improve outcomes and reduce costs. The role focuses on developing VBC content, messaging, and thought leadership across Commercial, Medicare and Medicaid, supporting sales and client engagements.

You will lead cross-functional teams, translate complex healthcare concepts into compelling narratives, and help position CVS Health as a market leader in value-based care initiatives.