Strategic Lead, Value-Based Care & Communications

CVS Health; Topeka (KS); On-site; USD 100,000 - 232,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement plan

Wellness programs

Job summary

CVS Health, including its Aetna unit, seeks a seasoned strategy professional to develop and sustain enterprise value-based care (VBC) content across Commercial, Medicare, and Medicaid. You will partner with analytics, finance, quality, network and operations to articulate impact and support sales, client engagements, and RFP responses.

The role leads content strategy, ensures consistent VBC messaging, advances thought leadership through conferences and publications, and helps shape market

Qualifications

• 10+ years in healthcare consulting, strategy, communications, marketing, or business development.
• Experience communicating value of value-based care, population health, or healthcare transformation initiatives.
• Proven ability to translate complex healthcare concepts into compelling business narratives.
• Strong cross-functional collaboration and program management skills.

Responsibilities

• Develop and maintain enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid.
• Partner with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
• Lead VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
• Collaborate with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
• Create and maintain standard and customized VBC content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
• Ensure consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other stakeholders.
• Advance VBC thought leadership through conferences, publications, webinars, and executive speaking opportunities.

Skills

VBC strategy

Executive communications

Cross-functional leadership

Project management

Stakeholder influence

Education

Bachelor's degree preferred

Job description

CVS Health, including its Aetna unit, seeks a seasoned strategy professional to develop and sustain enterprise value-based care (VBC) content across Commercial, Medicare, and Medicaid. You will partner with analytics, finance, quality, network and operations to articulate impact and support sales, client engagements, and RFP responses.

The role leads content strategy, ensures consistent VBC messaging, advances thought leadership through conferences and publications, and helps shape market