UX/UI Designer: Fashion E‑Commerce & Personalization

URBN Urban Outfitters, Inc.; Philadelphia, Northern (Philadelphia County, KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision care

Paid time off

Employee discounts

Retirement savings plan

Job summary

URBN Urban Outfitters, Inc. is seeking an experienced UX/UI Designer to bring the Digital Experience roadmap to life across web and app, focusing on core shopping journeys, content and brand experiences.

You will work with Testing, Personalization, Content, Creative and URBN Technology to push digital experiences forward. You will conduct user research, leverage heatmaps and analytics, and design test-ready assets for A/B/multivariate experiments, while collaborating with cross-brand UI teams

Qualifications

• 3 to 5 years of experience in UX/UI design, with a strong portfolio showcasing e-commerce and/or fashion-related web and/or app work.
• Advanced proficiency in Figma and Adobe Creative Suite
• Solid understanding of responsive, mobile-first design and accessibility standards (WCAG)
• Working knowledge of HTML/CSS
• Experience designing for A/B tests or using performance data to iterate on live experiences
• Ability to manage multiple projects at once and deliver on committed timelines in an agile environment

Responsibilities

• Deliver design for Digital Experience roadmap initiatives across the full funnel path, prioritizing the browse path across web and app
• Own end-to-end design of assigned digital products and features, from concept to execution, ensuring alignment with business goals and customer needs
• Provide design input on effort and feasibility to support roadmap planning alongside Testing and Product Copy Operations
• Conduct and apply user research, usability testing and data insights to inform design decisions and validate solutions
• Use qualitative and quantitative data (heatmaps, session recordings, surveys) to identify friction points and design opportunities
• Partner with Testing to shape research findings into testable hypotheses that feed the A/B testing calendar
• Design and prototype variants for A/B and multivariate tests, aligning with Testing on hypotheses and success criteria
• Iterate designs based on test results, analytics and customer feedback, continuously improving experiences post-launch
• Deliver test-ready design assets on committed timelines to support the team's testing win-rate and velocity goals
• Drive concepting and experience ideation, bringing new ideas from early exploration to testable, buildable designs
• Partner with Personalization experts to design tailored content and journeys by customer segment
• Stay ahead of digital, fashion and cultural trends to keep Urban Outfitters at the forefront of digital retail
• Explore and experiment with emerging technologies (e.g. AI) to push the boundaries of the digital shopping experience, including AI-enabled design workflows
• Contribute to and evolve the design system and digital style guides to ensure consistency, scalability and efficiency across web and app
• Create wireframes, interactive prototypes and high-fidelity mockups to communicate design intent
• Conduct VQA on landing pages and feature builds to ensure designs are implemented accurately
• Ensure all designs meet accessibility standards (WCAG) and are optimized for performance, responsiveness and usability across devices
• Support design work for the upcoming site replatform, helping translate existing experiences and components into the new platform
• Partner with URBN Technology on large technology-driven initiatives and feature rollouts, from design through launch
• Collaborate with Anthropologie and Free People UI teams to share patterns, align on shared components and keep experiences consistent across URBN brands
• Work with vendor partners including Dynamic Yield, Contentful and Salesforce to design within platform capabilities
• Present design concepts and rationale to stakeholders across the business, incorporating feedback while maintaining design integrity
• Champion design thinking within the team and wider business, contributing to presentations, workshops and design documentation

Skills

Figma

Adobe Creative Suite

Responsive design

HTML/CSS

A/B testing

Data-informed design

Education

Bachelor's degree in UX-related field

Tools

Dynamic Yield

Contentful

Salesforce

Job description

URBN Urban Outfitters, Inc. is seeking an experienced UX/UI Designer to bring the Digital Experience roadmap to life across web and app, focusing on core shopping journeys, content and brand experiences.

You will work with Testing, Personalization, Content, Creative and URBN Technology to push digital experiences forward. You will conduct user research, leverage heatmaps and analytics, and design test-ready assets for A/B/multivariate experiments, while collaborating with cross-brand UI teams