UX Researcher, Mixed Methods for Customer Insights

Ford Motor Company; Dearborn (MI); On-site; USD 85,000 - 115,000; Full time

Job summary

Ford Motor Company is seeking a UX Researcher and Data Analyst to support the Customer Confidence Center within Digital Product Design. You will balance hands-on research with data analysis to provide clear, actionable insights that guide product decisions across customer experiences.

You'll conduct usability studies, manage VOC reporting, and collaborate with design and product teams to deliver evidence-based designs. Willingness to travel up to 25% is required.

Qualifications

• Bachelor's degree or equivalent in a research/quantitative field.
• 1–3 years as a User Researcher, Human Factors specialist, VoC analyst, or CX Researcher, including on-site research or UX design coordination/project management.
• 1–3 years as a data analyst, with experience in data integration and process efficiency.
• Advanced proficiency in MS Excel, PowerPoint, Word, and communication tools.
• Experience using AI tools for secondary data analysis, unstructured customer feedback analysis, data presentation, and process automation.
• Working knowledge of quantitative and qualitative research methods (sampling, questionnaire design, fielding, data capture, reporting).
• Familiarity with statistical analysis, including hypothesis testing, A/B comparisons, and time series analysis.
• Availability to travel up to 25%.

Responsibilities

• Support and execute planning, conducting, moderating, and analyzing usability studies, heuristic evaluations, concept testing, and usability benchmarking to deliver high-quality designs.
• Partner with design and product teams to understand research goals and plan activities accordingly.
• Analyze research findings and translate them into clear, digestible insights for internal partners and stakeholders.
• Assist with supplier and internal program management, including program planning, survey timing roadmap, sample procurement, budget/administrative tasks, and managing an ad-hoc request log.
• Support ongoing customer and vehicle reporting, data dissemination, tracking performance to KPIs, competitive benchmarking, and deep-dive reporting and analysis.
• Investigate and help manage data pipelines and support data integration initiatives, including VOC dashboard updates and training.
• Improve data analysis process efficiency by documenting, standardizing, and formalizing processes, leveraging integrated data sources, and using AI/tools to reduce urgent requests.

Skills

Data analysis

Quantitative research methods

Communication

Presentation to leadership

Cross-functional teamwork

Education

Bachelor's degree in a research/quantitative field

Tools

Figma

Protopie

Dscout

Qualtrics

User Testing

SQL

Power BI

Tableau

Excel

VBA

SAS

Looker Studio

Jira

R programming

Job description

Ford Motor Company is seeking a UX Researcher and Data Analyst to support the Customer Confidence Center within Digital Product Design. You will balance hands-on research with data analysis to provide clear, actionable insights that guide product decisions across customer experiences.

You'll conduct usability studies, manage VOC reporting, and collaborate with design and product teams to deliver evidence-based designs. Willingness to travel up to 25% is required.