UX Researcher, Mixed Methods

Ford-Motor-Company; Dearborn (MI); Hybrid; USD 85,000 - 167,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Hybrid work model

Tuition assistance

Job summary

Ford Motor Company in Dearborn, MI is seeking a UX Researcher and Data Analyst to strengthen the Customer Confidence Center within Digital Product Design. You will balance hands-on research with data analysis and reporting support for our Customer Experience Survey program, helping product teams make evidence-based design decisions.

You will execute usability studies and VOC analytics, collaborate with design and product teams, and advance data pipelines with AI-enabled insights.

Qualifications

• Bachelor’s degree or equivalent in a research/quantitative field.
• 1–3 years as a User Researcher or CX researcher with on-site research or project coordination.
• 1–3 years as a data analyst with data integration experience.

Responsibilities

• Plan, conduct, moderate, and analyze user research activities to improve designs.
• Collaborate with design and product teams to set research goals.
• Support VOC program with survey planning, budgeting, and KPI tracking.
• Improve data analysis processes and automate with AI tools.

Skills

MS Excel

PowerPoint

Word

AI tools

Data analysis

Statistical knowledge

Communication

Travel up to 25%

Education

Bachelor's degree or equivalent in research/quantitative field

Tools

Figma

Protopie

Dscout

Qualtrics

User Testing

SQL

Power BI

Tableau

Excel VBA

SAS

Looker Studio

Jira

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Digital Product Design (DPD) at Ford is committed to envisioning and creating simple, thoughtful, enjoyable, and compelling product experiences that our customers need and love. We work in close partnership with product and engineering to deliver best-in-class interactions experiences that meet the needs of people today, and in the future. Our team is comprised of a dynamic group of product designers, researchers, visual designers, industrial designers, modelers, and project managers.

As a UX Researcher and Data Analyst supporting the Customer Confidence Center of Excellence within Digital Product Design, you'll help the design team continuously improve features and user experiences through rigorous research and clear, actionable insights. You'll balance hands-on research execution with data analysis and reporting support for our Customer Experience Survey program — ultimately helping our product teams make evidence-based design decisions.

What you'll do...

Research Execution

• Support and execute planning, conducting, moderating, and analyzing a variety of research activities — including usability studies, heuristic evaluations, concept testing, and usability benchmarking — to help the team deliver high-quality designs that satisfy and delight customers
• Partner closely with design and product teams to understand research goals and plan activities accordingly
• Analyze research findings and translate them into clear, digestible insights for internal partners and stakeholders

Voice of the Customer Program Support

• Assist with supplier and internal program management, including program planning, survey timing roadmap, sample procurement, budget/administrative tasks, and managing an ad-hoc request log
• Support ongoing customer and vehicle reporting, data dissemination, tracking performance to KPIs, competitive benchmarking, and deep-dive reporting and analysis
• Investigate and help manage data pipelines and support data integration initiatives, including VOC dashboard updates and training
• Improve data analysis process efficiency by documenting, standardizing, and formalizing processes, leveraging integrated data sources, and using LLM and other project management tools to reduce time spent on urgent requests

You’ll have...

• Bachelor's degree, or equivalent education/experience, in a research or quantitative field (data science, statistics, computer science, psychology, or related)
• 1-3 years as a User Researcher, Human Factors specialist, VoC analyst, or CX Researcher, including on-site research or UX design coordination/project management
• 1–3 years as a data analyst, with experience in data integration and process efficiency
• Advanced proficiency in MS Excel, PowerPoint, Word, and communication tools
• Experience using AI tools for secondary data analysis, unstructured customer feedback analysis, data presentation, and process automation
• Working knowledge of quantitative and qualitative research methods (sampling, questionnaire design, fielding, data capture, reporting)
• Familiarity with statistical analysis, including hypothesis testing, A/B comparisons, and time series analysis
• Availability to travel up to 25%

Even better, you may have...

• Degree in Engineering, Human Factors, UX, Human-Computer Interaction, Industrial Design, or related field
• Technical acumen for setting up/troubleshooting functional prototypes
• Experience with Agile processes (Jira)
• Experience with design/research tools (Figma, Protopie, Dscout, Qualtrics, User Testing), SQL, advanced statistical modeling (regression, clustering, ML), and visualization tools (Power BI, Tableau, Excel VBA, SAS, Looker Studio)
• Experience with data wrangling (transformation, cleaning, validation) for analysis-ready datasets
• Experience with R programming
• Automotive industry experience

Skills

• Present effectively to senior management and cross-functional teams
• Comfortable with changing demands, early-stage vehicle programs, and emerging technologies
• Self-starter who manages multiple tasks with minimal direction
• Passion for UX and customer-centered design
• Strong customer empathy and problem-solving skills
• Excellent teamwork, interpersonal, and communication skills
• Strong organizational skills with attention to detail

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is open to salary grades 6 and 7. Salary grade 6 ranges from $85,400-$143,200 and salary grade 7 ranges from $99,600-$166,600.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid