User Acquisition Manager | Performance Marketing Lead

Air Apps; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work.

Annual Bonus.

Medical Insurance (vision & dental).

Disability insurance - short and long‑

401k up to 4% contribution.

Air Conference – meet the team, grow.

Free meals at the hub

Job summary

Air Apps is seeking a User Acquisition Manager (Performance Marketing) to lead multi-channel growth initiatives, from paid search and social to affiliate programs. You’ll optimize spend, improve CPA/LTV, and drive user growth in line with business goals.

You’ll collaborate with Product, Analytics and Creative teams, run experiments, analyze data, and report outcomes to stakeholders. A strong background in marketing platforms, analytics tools, and AB testing is essential.

Qualifications

• Bachelor's degree in marketing or related field.
• 4+ years of experience managing user acquisition or performance marketing campaigns.
• Familiarity with ad platforms (Apple Search Ads, Google Ads, Meta/TikTok), analytics tools, and AB testing.
• Strong analytical, strategic thinking, and communication skills.

Responsibilities

• Develop and execute multi-channel user acquisition strategies (paid search, paid social, display, influencer campaigns).
• Set up, monitor, and optimize advertising campaigns for ROI, budgets, bids, and targeting.
• Track KPIs (CPI, CPA, LTV) and provide actionable insights to stakeholders.
• Continuously test new channels, creatives, and messaging to drive incremental growth.
• Collaborate with Product, Analytics, and Creative teams to align acquisition with launches and promotions.

Skills

Performance marketing

Analytics

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Apple Search Ads

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Adjust

Amplitude

Job description

Air Apps is seeking a User Acquisition Manager (Performance Marketing) to lead multi-channel growth initiatives, from paid search and social to affiliate programs. You’ll optimize spend, improve CPA/LTV, and drive user growth in line with business goals.

You’ll collaborate with Product, Analytics and Creative teams, run experiments, analyze data, and report outcomes to stakeholders. A strong background in marketing platforms, analytics tools, and AB testing is essential.