Paid Acquisition Manager

LandEarly; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

LandEarly is seeking a Paid Acquisition Manager to own performance marketing and drive signups for its auto-apply platform. You will plan, launch, and optimize paid campaigns across search, social, and app networks to hit CAC/ROAS targets.

You will own budgets, build reporting dashboards, and partner with creative and product teams to test new ads and landing pages. The role requires strong analytics and cross-functional communication.

Qualifications

• 3+ years of hands-on paid acquisition experience in consumer apps or subscription businesses.
• Proven track record of hitting CAC/ROAS targets with large ad spend.
• Strong analytical skills, including attribution, cohort analysis, and reporting.
• Experience with major ad platforms (e.g., Google Ads, Meta Ads, TikTok Ads, Apple Search Ads).
• Excellent communication and cross-functional collaboration with creative, product, and data teams.
• Comfort with fast-moving environments and ongoing testing.

Responsibilities

• Plan, launch, and manage paid acquisition campaigns across search, social, and app install networks.
• Own budget allocation and bidding strategy to hit CAC and ROAS goals.
• Build dashboards to track spend, conversions, and funnel performance across channels.
• Collaborate with creative and product teams to test new ads, landing pages, and offers.
• Run structured A/B tests on audiences, bids, and creative to improve efficiency.
• Monitor competition and channel trends to identify new opportunities.

Skills

Paid acquisition

Campaign management

Analytics

Attribution

Communication

A/B testing

Job description

LandEarly is an auto-apply platform that helps job seekers find fresh postings, tailor their resumes and cover letters, and submit applications early - before roles fill up with hundreds of competing candidates. We're looking for a Paid Acquisition Manager to own performance marketing efforts that drive qualified job seekers to sign up and become active users of the product.

What you'll do

• Plan, launch, and manage paid acquisition campaigns across channels such as paid search, paid social, and app install networks
• Own budget allocation and bidding strategy to hit target CAC and ROAS goals
• Build and maintain reporting dashboards to track spend, conversion, and funnel performance across channels
• Partner with creative and product teams to develop and test new ad creative, landing pages, and offers
• Run structured A/B tests on audiences, bids, creative, and messaging to continuously improve efficiency
• Monitor competitive landscape and channel trends to identify new acquisition opportunities

What we're looking for

• 3+ years of hands-on experience managing paid acquisition campaigns, ideally in a consumer app or subscription business
• Proven track record of managing significant ad spend and hitting CAC/LTV or ROAS targets
• Strong analytical skills, including comfort with attribution, cohort analysis, and campaign-level reporting tools
• Experience with major ad platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads, Apple Search Ads)
• Excellent communication skills and ability to work cross-functionally with creative, product, and data teams
• Comfort operating in a fast-moving environment with frequent testing and iteration

Nice to have

• Experience marketing a subscription or freemium consumer product
• Familiarity with mobile app attribution platforms (e.g., Appsflyer, Branch)
• Experience with SQL or BI tools for independent data analysis