User Acquisition Specialist

Air Apps; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work.

Annual Bonus.

Medical Insurance (vision & dental).

Disability insurance - short and long‑

401k up to 4% contribution.

Air Conference – meet the team, grow.

Free meals at the hub

Job summary

Air Apps is seeking a User Acquisition Manager (Performance Marketing) to lead multi-channel growth initiatives, from paid search and social to affiliate programs. You’ll optimize spend, improve CPA/LTV, and drive user growth in line with business goals.

You’ll collaborate with Product, Analytics and Creative teams, run experiments, analyze data, and report outcomes to stakeholders. A strong background in marketing platforms, analytics tools, and AB testing is essential.

Qualifications

• Bachelor's degree in marketing or related field.
• 4+ years of experience managing user acquisition or performance marketing campaigns.
• Familiarity with ad platforms (Apple Search Ads, Google Ads, Meta/TikTok), analytics tools, and AB testing.
• Strong analytical, strategic thinking, and communication skills.

Responsibilities

• Develop and execute multi-channel user acquisition strategies (paid search, paid social, display, influencer campaigns).
• Set up, monitor, and optimize advertising campaigns for ROI, budgets, bids, and targeting.
• Track KPIs (CPI, CPA, LTV) and provide actionable insights to stakeholders.
• Continuously test new channels, creatives, and messaging to drive incremental growth.
• Collaborate with Product, Analytics, and Creative teams to align acquisition with launches and promotions.

Skills

Performance marketing

Analytics

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Apple Search Ads

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Adjust

Amplitude

Job description

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.

Join us on this journey to redefine resource management—and change lives along the way.

The Role

As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.

Responsibilities

• Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
• Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
• Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
• Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
• Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
• Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
• Strong analytical, strategic thinking, and communication skills.

What benefits are we offering?

• Apple hardware ecosystem for work.
• Annual Bonus.
• Medical Insurance (including vision & dental).
• Disability insurance - short and long-term.
• 401k up to 4% contribution.
• Air Conference – an opportunity to meet the team, collaborate, and grow together.
• Free meals at the hub

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

Air Apps does not partner with nor is represented by any recruiting agencies, staffing firms, or third-party recruiters in connection with our hiring efforts. All legitimate communication regarding Air Apps opportunities will come exclusively from an official @airapps.com email address. Additionally, all open positions are published only through our official careers platform, Ashby.