User Acquisition Manager

Team Up; Georgia; Hybrid; USD 90,000 - 140,000; Full time

Job summary

Team Up is seeking a Senior User Acquisition Manager to drive growth across a portfolio of mobile games. You will own and scale UA campaigns on multiple platforms, manage large budgets, and optimize performance with data-driven strategies.

You will collaborate with internal teams and external partners, using AI tools for reporting, forecasting, and optimization workflows. This role is remote with hybrid options and full-time employment.

Qualifications

• 3+ years of experience in user acquisition for mobile games.
• Experience managing and scaling large advertising budgets.
• Hands-on with Meta, Google, TikTok, Unity, Mintegral, Axon and DSPs.
• Experience with attribution and analytics platforms (MMPs, SKAN, probabilistic attribution).
• Strong analytical skills with large datasets and AI tooling experience.
• Excellent organizational and communication skills.
• Latvian and English language proficiency.

Responsibilities

• Launch, manage, and scale UA campaigns across multiple platforms.
• Manage and optimize large advertising budgets for performance.
• Monitor KPIs: CPI, ROAS, LTV, retention, payback.
• Analyze campaign data to identify optimization opportunities.
• Decide budget allocation based on data and forecasting.
• Collaborate with ad networks and external partners.
• Monitor creative performance and fatigue; adjust as needed.

Tools

Meta Ads

Google Ads

TikTok Ads

Unity

Mintegral

Axon

DSPs

Rewarded ads

MMPs

SKAN

Probabilistic attribution

Automation scripting

AI for analytics

Job description

At Team Up, we help top talents from the Caucasus region land dream jobs and work remotely for international companies. Our job openings typically cover positions in Operations, HR, Sales, Marketing, and Design, and they may be part-time, full-time, or freelance roles.

Our headquarters are in Georgia and our talent network includes top professionals from Armenia, Georgia, Turkey, and Azerbaijan, creating a diverse and dynamic community.

Job Description

This is a remote position.

Currently, we are looking for a Senior User Acquisition Manager to join a fast-growing game development studio creating successful mobile, PC, and VR games enjoyed by millions of players worldwide.

In this role, you will own and scale user acquisition campaigns across multiple advertising platforms, manage large marketing budgets, and optimize performance using data-driven strategies. You will work closely with internal teams and external partners to drive sustainable growth across a portfolio of mobile games.

Work setup: Hybrid / Remote

Type: Full-time

Your Duties

As a Senior User Acquisition Manager, you will be responsible for:

• Launching, managing, and scaling user acquisition campaigns across multiple advertising platforms
• Managing and optimizing large advertising budgets to maximize campaign performance
• Monitoring and improving key performance metrics including CPI, ROAS, LTV, retention, and payback
• Analyzing campaign performance and large datasets to identify optimization and scaling opportunities
• Making budget allocation and scaling decisions based on data analysis and forecasting
• Working with attribution and analytics platforms to measure campaign performance
• Utilizing AI and automation tools to improve reporting, forecasting, and optimization workflows
• Collaborating with ad network account managers and external partners
• Monitoring creative performance and identifying creative fatigue
• Supporting the continuous improvement of user acquisition strategies and processes
  

Requirements

• 3+ years of experience in User Acquisition for mobile games
• Proven experience managing and scaling high advertising budgets
• Hands-on experience with Meta, Google, TikTok, Unity, Mintegral, Axon, DSPs, and rewarded advertising networks
• Experience working with hybrid monetization models (IAP + Ads)
• Strong understanding of user acquisition KPIs including CPI, ROAS, LTV, retention, and payback
• Experience with attribution and analytics platforms (MMPs, SKAN, probabilistic attribution)
• Strong analytical skills with experience working with large datasets
• Experience using AI tools for data analysis, reporting, or campaign optimization
• Strong decision-making and problem-solving skills
• Excellent organizational and communication skills
• Good command of Latvian and English
• Experience with automation tools or scripting is an advantage