Freelance ad designer

Team Up; Georgia; Hybrid; USD 70,000 - 110,000; Full time

Job summary

Team Up in Georgia-based HQ is seeking a talented Paid Social Ad Graphic Designer for remote work with international campaigns. You will craft high-converting creatives for Meta platforms and partner with media buyers and copywriters to test and optimize assets that drive engagement and leads.

This role focuses on visual storytelling and direct-response design. You will deliver static ads, carousels, banners, and short-form videos, ensure brand alignment, analyze performance data, and iterate

Qualifications

• 3+ years of graphic design experience focused on paid social advertising.
• Strong portfolio of direct-response ad creatives with measurable results.
• Experience designing static ads, carousels, and performance-focused social creatives.
• Mobile-first creatives optimized for paid social platforms.
• Proficiency with Adobe Creative Cloud or Figma.
• Ability to translate marketing data into creative improvements.
• Understanding of Meta advertising formats and specs.
• Detail-oriented with strong multitasking.
• Excellent collaboration and communication skills.
• English level: Upper Intermediate (B2) or higher.

Responsibilities

• Design high-performing static ads, carousels, banners, and visual assets for Meta campaigns.
• Create short-form video creatives, GIFs, and motion graphics for Facebook/Instagram.
• Audit existing creatives and identify opportunities for performance improvement.
• Collaborate with media buyers and marketing teams on creative strategies and testing roadmaps.
• Translate briefs and objectives into compelling visual concepts.
• Produce multiple creative variations for A/B testing and optimization.
• Apply direct-response principles to maximize engagement and conversions.
• Ensure creatives align with brand guidelines while emphasizing performance.
• Analyze campaign data to inform future output.
• Stay current with Meta trends and platform requirements.
• Maintain organized design files and asset libraries.
• Support lead generation and customer acquisition goals with cross-functional teams.

Skills

Paid social design

Direct-response ads

Meta formats

Mobile-first

Adobe CC

Figma

Marketing data interpretation

Visual storytelling

Detail-oriented

Collaboration

English proficiency (B2+)

Tools

Photoshop

Illustrator

Premiere Pro

After Effects

Figma

Job description

At Team Up, we help top talents from the Caucasus region land dream jobs and work remotely for international companies. Our job openings typically cover positions in Operations, HR, Sales, Marketing, and Design, and they may be part-time, full-time, or freelance roles.

Our headquarters are in Georgia and our talent network includes top professionals from Armenia, Georgia, Turkey, and Azerbaijan, creating a diverse and dynamic community.

Job Description

This is a remote position.

We are looking for a talented and performance-driven Paid Social Ad Graphic Designer to create high-converting creative assets for paid advertising campaigns across Meta platforms. This role is ideal for a designer who understands both visual storytelling and direct-response marketing, and can create creatives that drive engagement, leads, and conversions.

You will work closely with media buyers, marketers, and copywriters to develop, test, and optimize advertising creatives based on campaign performance and business objectives.

Your Duties

• Design high-performing static ads, carousels, banners, and visual assets for Meta advertising campaigns.
• Create short-form video creatives, GIFs, and motion graphics optimized for Facebook, Instagram, Stories, Reels, and other paid social placements.
• Audit existing advertising creatives and identify opportunities for performance improvement.
• Collaborate with media buyers and marketing teams to develop creative strategies and testing roadmaps.
• Transform campaign briefs and marketing objectives into compelling visual concepts.
• Produce multiple creative variations for A/B testing and campaign optimization.
• Apply direct-response marketing principles to maximize engagement, click-through rates, and conversions.
• Ensure all creatives align with brand guidelines while maintaining strong performance-focused design.
• Analyze campaign performance data and use insights to improve future creative output.
• Stay current with Meta advertising trends, creative best practices, and platform requirements.
• Maintain organized design files and creative asset libraries.
• Work closely with cross-functional teams to support lead generation and customer acquisition goals.
  

Requirements

• 3+ years of experience in graphic design with a strong focus on paid social advertising.
• Strong portfolio showcasing direct-response ad creatives with measurable business results.
• Expertise in designing static ads, carousels, and performance-focused social media creatives.
• Strong understanding of visual hierarchy, consumer psychology, and conversion-focused design.
• Experience creating mobile-first creatives optimized for paid social platforms.
• Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) and/or Figma.
• Ability to interpret marketing data and translate insights into creative improvements.
• Strong understanding of Meta advertising formats, specifications, and compliance guidelines.
• Excellent attention to detail and ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills.
• English language Upper Intermediate (B2) or higher.