User Acquisition Manager

Mobiversite; Town of Poland (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Mobiversite, based in the Town of Poland, NY, is seeking a User Acquisition Manager to drive growth through user acquisition campaigns. The role includes responsibilities from creative messaging to user onboarding, requiring a strong background in mobile app marketing and analytics.

The ideal candidate has 3+ years of experience in mobile performance marketing, with expertise in managing paid campaigns and growth metrics. This position offers an opportunity to significantly impact user engagement and retention within a dynamic team.

Qualifications

• 3+ years of hands-on experience in mobile app performance marketing or related roles.
• Experience managing B2C subscription funnels including onboarding and retention.
• Strong understanding of growth metrics like CPI, CPA, and retention.

Responsibilities

• Lead user acquisition campaigns across various paid channels.
• Own the full funnel journey from ad messaging to onboarding flows.
• Design and scale experimentation frameworks for acquisition.

Skills

Mobile app performance marketing

Paid acquisition campaigns (Meta, Google, TikTok)

Analytics tools (GA4, Firebase, Adjust)

A/B testing and funnel optimization

Collaboration with cross-functional teams

Job description

Mobiversite is a fast-growing tech company building mobile apps and web apps that reach millions of users globally. We’re looking for a proactive User Acquisition Manager with strong communication skills and a willingness to take ownership.

Responsibilities

• Lead and optimize user acquisition campaigns across Meta, Google, TikTok, and other paid channels.
• Own the full funnel journey — from creative and ad messaging to landing pages and onboarding flows for mobile applications.
• Build and execute growth strategies focused on scalability, profitability, and long-term user value.
• Design, launch, and scale experimentation frameworks across acquisition and conversion funnels.
• Own marketing analytics and performance reporting, turning campaign and product data into actionable insights.
• Analyze funnel performance, user journeys, cohorts, retention, and conversion behavior to identify optimization opportunities.
• Collaborate closely with Product, Creative, and Engineering teams to align growth initiatives, messaging, and post-click experiences.
• Develop creative strategies and test new audiences, channels, funnels, and campaign approaches to improve acquisition performance.

Requirements

• Previous experience working directly on mobile app products is a must.
• 3+ years of hands‑on experience in mobile app performance marketing, growth, product marketing, or related growth‑focused roles.
• Strong hands‑on experience managing paid acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Experience owning B2C subscription funnels across web and/or mobile, including onboarding, conversion, and retention flows.
• Deep understanding of growth metrics including CPI, CPA, ROAS, retention, LTV, attribution, and incrementality.
• Strong experience with A/B testing, funnel optimization, cohort analysis, and journey analysis.
• Experience working cross-functionally with Product, Creative, and Engineering teams.
• Strong knowledge of GA4, Firebase, Adjust, and related analytics tools.