USA & NA Regional Marketing Lead

MCS Rental Software Inc; Birmingham (AL); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

PTO + Holidays

Health insurance

Job summary

MCS Rental Software Inc. in the United States is seeking a Marketing Lead for the USA & North America.

The role is office-based in Birmingham, Alabama, and requires you to own regional marketing activity, adapt global campaigns for local audiences, and collaborate with Sales to grow the pipeline. You will manage content across digital channels, lead email marketing and events, monitor performance, maintain CRM data quality, and report to the Head of Marketing.

Qualifications

• Minimum 5 years’ experience in B2B marketing.
• Experience in global or international business desirable.
• Experience with CRM and marketing automation (HubSpot a plus).
• Able to work within centralized strategy while delivering regional results.
• Excellent data-driven decision making.

Responsibilities

• Manage the marketing activity across the USA and North America, ensuring regional campaigns align with the global marketing strategy, brand guidelines, and agreed budgets.
• Develop and manage the regional marketing activity plan in collaboration with the Head of Marketing and wider Head Office marketing team.
• Adapt global campaigns, messaging, and content for the USA and North American market, ensuring relevance to local audiences, sectors, and buyer needs.
• Work closely with regional Sales teams to align marketing activity with pipeline goals, target sectors, key accounts, and commercial priorities.
• Own and manage regional content across digital channels, including social media, blogs, newsletters, email campaigns, website updates, and promotional materials.
• Lead the planning, execution, and performance review of USA and North American email marketing, social media, webinars, trade shows, exhibitions, and promotional campaigns.
• Monitor, analyze, and report on campaign performance, website traffic, engagement, lead generation, conversion metrics, and ROI.
• Own the quality and maintenance of USA and North American CRM marketing data, ensuring customer and prospect records are accurate, up to date, well-segmented, and suitable for targeted campaigns, reliable reporting, and effective sales follow-up.
• Attend relevant USA and North American trade shows, exhibitions, and industry events to support brand awareness, lead generation, and regional market engagement.
• Coordinate and attend customer visits to capture case studies, testimonials, and video content, working with customers, Sales, and the wider marketing team to identify suitable opportunities.
• Identify regional market trends, competitor activity, customer needs, and campaign opportunities to inform local execution and global planning.
• Manage regional campaign timelines, suppliers, event logistics, and internal stakeholders to ensure successful delivery.
• Provide regular updates and recommendations to the Head of Marketing on regional performance, opportunities, risks, and areas for improvement.

Skills

Marketing leadership

B2B marketing

Campaign management

Data analysis

Sales alignment

Cross-functional teamwork

Tools

HubSpot

Microsoft Office

Job description

MCS Rental Software Inc. in the United States is seeking a Marketing Lead for the USA & North America.

The role is office-based in Birmingham, Alabama, and requires you to own regional marketing activity, adapt global campaigns for local audiences, and collaborate with Sales to grow the pipeline. You will manage content across digital channels, lead email marketing and events, monitor performance, maintain CRM data quality, and report to the Head of Marketing.