North America Growth Marketing Director

The Wrap; Chicago (IL); Hybrid; USD 195,000 - 240,000; Full time

Benefits offered by this job

Equity options

Learning programs

Refresh days

Parental leave

MacBook & home setup

Annual social impact days

Medical insurance (US/UK)

Job summary

Culture Amp is seeking a Regional Marketing Director for North America, with 10+ years in B2B marketing. You will lead a data-driven strategy across NA, collaborating with sales, SDR, and global teams to drive new logos and expand existing customers.

You will oversee events, budget, and AI-enabled workflows, reporting to Growth Marketing leadership. This role is based in the US with regional hubs and travel.

Qualifications

• 10+ years in B2B marketing with regional leadership experience.
• Ability to build data-driven regional marketing strategies to grow new and existing customers.
• Strong cross-functional leadership and collaboration across teams.
• Experience with AI-enabled marketing tools is a plus.

Responsibilities

• Develop and execute a data-driven North America marketing strategy to drive new customer acquisition.
• Align the NA marketing strategy with sales and CX to drive pipeline and customer experience.
• Build and maintain partnerships with sales leadership and SDRs to hit targets.
• Lead and develop a high-performing NA marketing team.
• Identify where AI tools accelerate campaigns and embed them into workflows.
• Own regional events, trade shows and webinars to generate leads.
• Manage the North America marketing budget and optimize spend.
• Establish KPIs and make data-driven decisions to improve the regional strategy.

Skills

B2B marketing

Regional marketing

Team leadership

Data-driven strategy

Cross-functional collaboration

AI fluency

Budget management

Communication

Data literacy

Travel readiness

Education

Bachelor's degree in Marketing/Business

MBA desirable

Tools

Salesforce

Looker

Amplitude

Job description

Culture Amp is seeking a Regional Marketing Director for North America, with 10+ years in B2B marketing. You will lead a data-driven strategy across NA, collaborating with sales, SDR, and global teams to drive new logos and expand existing customers.

You will oversee events, budget, and AI-enabled workflows, reporting to Growth Marketing leadership. This role is based in the US with regional hubs and travel.