US Paid Media Manager - Subscriber Growth & Scale

dmg:media; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

Daily Mail US is hiring a Paid Media Manager to own paid subscriber acquisition for the US market, reporting to the Director of Subscription Growth. You will manage paid search and paid social campaigns to deliver subscriber volume within acceptable cost and payback targets.

You will develop channel strategies, build forecasts, monitor performance, optimize creatives and offers, and partner with Analytics, Finance, and editorial teams to translate data into actionable recommendations.

Qualifications

• Four years of paid-media experience with hands-on ownership of paid search and paid social campaigns and budgets.
• Direct accountability for acquisition cost, subscriber volume, revenue, or another direct-response target.
• Strong working knowledge of attribution, incrementality, margin, and payback; know which measure guides decisions.
• Experience building forecasts, managing budgets, and translating campaign data into clear actions.
• Strong analytical skills and ability to work with platform and internal performance data.

Responsibilities

• Own US paid-media performance and deliver subscriber volume within acquisition cost and payback targets.
• Manage paid search and paid social campaigns end to end, including build, bidding, budget allocation, and day-to-day optimization.
• Partner with Analytics and Data to ensure tracking accuracy and reporting; translate results into actionable recommendations.
• Develop a testing roadmap across creative, messaging, audiences, and landing pages; document results and scale successful approaches.
• Collaborate with global teams and Finance to plan, forecast, and optimize campaign delivery.

Skills

Paid media

Budget management

Forecasting

Analytical skills

Team collaboration

Tools

Google Ads

Facebook Ads

Job description

Daily Mail US is hiring a Paid Media Manager to own paid subscriber acquisition for the US market, reporting to the Director of Subscription Growth. You will manage paid search and paid social campaigns to deliver subscriber volume within acceptable cost and payback targets.

You will develop channel strategies, build forecasts, monitor performance, optimize creatives and offers, and partner with Analytics, Finance, and editorial teams to translate data into actionable recommendations.