Manager, Paid Media US

Dmgt; New York (NY); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Dental coverage

401(k)

Generous paid time off

Professional development

Job summary

Daily Mail US is seeking a Paid Media Manager to own US subscriber acquisition through paid search and paid social campaigns. You will forecast, measure, and optimize performance while partnering with Analytics, Editorial, and Finance to align with growth targets.

The role requires hands-on channel management, strong analytical skills, and the ability to collaborate across US and international teams. This position offers growth within a global media organization.

Qualifications

• At least four years of paid-media experience.
• Direct accountability for acquisition cost, subscriber volume, revenue, or another direct-response target.
• Strong working knowledge of attribution, incrementality, margin, and payback.
• Experience building forecasts, managing budgets, and translating campaign data into clear actions.
• Strong analytical skills and confidence working with platform and internal performance data.
• Strong communication and collaboration across US and international teams.
• Experience in subscriptions, media, publishing, or another high-volume consumer business preferred.

Responsibilities

• Own US paid media performance against agreed acquisition cost, payback, and channel-budget targets.
• Build and maintain channel-level forecasts, monitor performance, and adjust when off-plan.
• Allocate investment across campaigns based on subscriber value, efficiency, and scalability.
• Manage paid search and paid social campaigns end-to-end (build, bid, budget, audience, optimization).
• Maintain platform hygiene and ensure campaigns support accurate analysis.
• Monitor market and platform changes and adjust tactics to protect performance.
• Partner with Analytics and Data on tracking, data quality, and reporting accuracy.
• Translate campaign results into clear spend, channel mix, and growth recommendations.
• Develop and manage a testing roadmap across creative, messaging, offers, audiences, and landing pages.
• Document results and scale successful approaches; test new platforms and formats to broaden channels.
• Work with global subscriptions, Audience Development, Editorial, Analytics, and Finance on planning and delivery.
• Mentor junior team members as the team grows.

Skills

Paid media

Channel strategy

Forecasting

Measurement

Reporting

Testing roadmap

Cross-functional collaboration

Mentoring

Audience strategy

Data analysis

Job description

The Daily Mail reaches more than one billion people globally every month and is renowned for agenda-setting exclusives, breaking news, incisive commentary, and in-depth investigations. Our distinctive editorial mix spans news, showbiz, royals, lifestyle, health, sport, money, and more.

With more than 300,000 digital subscribers across the UK, US, Australia, and beyond, and a social media following of more than 150 million, Daily Mail is one of the world's most influential digital news organizations. Our platforms generate more than six billion video views each month across Facebook, TikTok, Instagram, YouTube, Snapchat, and other channels.

About The Role

Daily Mail reaches one of the largest news audiences in the United States. Daily Mail+ is our growing subscription product, and paid media will play an important role in reaching our ambition of one million subscribers by FY28.

We are hiring a Paid Media Manager to own paid subscriber acquisition for the US market. Reporting to the Director of Subscription Growth, US, you will manage paid search and paid social campaigns to deliver subscriber volume at an acquisition cost and payback period the business can sustain.

This is a hands‑on role for a performance marketer who is comfortable working directly in-platform. You will own channel strategy, campaign development, testing, measurement, and forecasting, while partnering closely with the global subscriptions team, Audience Development, Editorial, Analytics, and Finance.

What You’ll Do

Own US Paid Media Performance-

• Deliver paid subscriber volume against agreed acquisition cost, payback, and channel‑budget targets.
• Build and maintain channel‑level forecasts, monitor performance against plan, and take corrective action when results fall behind target.
• Allocate investment across campaigns and channels based on expected subscriber value, efficiency, and scalability.

Manage Campaigns-

• Manage paid search and paid social campaigns end to end, including campaign build, bidding, budget allocation, audience strategy, and day‑to‑day optimization.
• Maintain strong platform hygiene and ensure campaigns are structured to support accurate analysis and efficient decision‑making.
• Monitor market and platform changes and adjust tactics to protect performance.

Strengthen Measurement and Reporting-

• Partner with Analytics and Data teams on tracking implementation, data quality, and reporting accuracy.
• Use platform data alongside internal reporting to create a consistent view of performance across Marketing and Finance.
• Translate campaign results into clear recommendations on spend, channel mix, and growth opportunities.

Build a Continuous Testing Program-

• Develop and manage a testing roadmap across creative, messaging, offers, audiences, and landing pages.
• Document results, apply learnings across channels, and scale successful approaches.
• Test new platforms and formats to reduce dependence on a narrow channel mix and determine whether each can scale efficiently.

Partner Across the Business-

• Work with the global subscriptions team, Audience Development, Editorial, Analytics, and Finance on planning, forecasting, and campaign delivery.
• Share performance insights clearly and contribute to broader subscription‑growth decisions.
• Support and mentor junior team members as the team grows.

About You-

• At least four years of paid‑media experience, including hands‑on ownership of paid search and paid social campaigns and budgets.
• Direct accountability for acquisition cost, subscriber volume, revenue, or another meaningful direct‑response target.
• Strong working knowledge of attribution, incrementality, margin, and payback, with the judgment to understand which measure should guide a decision.
• Experience building forecasts, managing budgets, and translating campaign data into clear actions.
• Strong analytical skills and confidence working with platform and internal performance data.
• Strong communication and collaboration skills, including the ability to work effectively across US and international teams.
• Experience in subscriptions, media, publishing, or another high‑volume consumer business is preferred.

Initial Priorities-

During your first 90 days, you will:

• Assume ownership of live US paid campaigns, budgets, and channel‑level forecasts.
• Complete an audit of current channel performance, including spend allocation, return, tracking quality, and the most significant areas of inefficiency or opportunity.
• Establish an agreed measurement and reporting model with Analytics, including consistent definitions for acquisition cost and payback.
• Present a prioritized testing roadmap covering creative, audiences, offers, landing pages, and potential new channels.

About What We Offer

• Salary range: $100,000-$120,000/year
• Dental and optical coverage
• 401(k)
• Generous paid time off
• Excellent opportunities for professional development and career progression within a global media organization

About Our Commitment

Daily Mail US is an Equal Opportunity Employer (EOE). We are committed to fostering diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in alternative formats or reasonable accommodations during the recruitment process. Any such information will be held separately from your application and will not be considered as part of the selection process.