Senior Paid Media Manager – Subscriber Growth

Newspaper Administration; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Retirement plan

Paid time off

Parental leave

Wellbeing benefits

LGBTQ+ health services

Fertility coverage

Pet care reimbursement

Job summary

Hearst Corporation in Houston seeks a Senior Manager, Paid Digital Marketing to lead strategy and execution of paid media across the funnel. You will own budgets, optimize campaigns, and partner with newsroom, Marketing, Product and Finance to align paid media with editorial goals and subscriptions growth.

In this hands-on role you’ll test new platforms, manage agencies and vendors, and drive data-informed decisions while ensuring spend is tracked, invoices are accurate and results are reported

Qualifications

• Five or more years of experience in paid digital marketing, preferably in media, publishing or subscription businesses.
• Hands-on with Google Ads (Search and Performance Max) and Meta Ads Manager, including setup and optimization.
• Experience with an ad platform or feed management tool, including feeds and pacing.
• Strong analytical skills with dashboards and goal tracking; translate data into actionable insights.
• Experience managing agencies or vendor relationships, budgets, and invoice reviews.

Responsibilities

• Plan, manage and optimize paid campaigns across the funnel, including Google Search, Meta, and Performance Max, directing spend to effective audiences.
• Own Google Search budgets and campaigns; oversee automated Meta and Performance Max campaigns.
• Launch new sale ads and coordinate with acquisition teams to reflect current offers.
• Partner with newsroom, Marketing, Product and Finance to translate editorial goals into paid strategies.
• Promote newsletters and owned products through paid channels to grow readers and subscribers.
• Keep evergreen campaigns fresh by updating content and market content on request.
• Plan, run and measure tests on new paid platforms and document learnings.
• Track goal metrics and campaign performance, scaling successful efforts and retiring underperformers.
• Prepare quarterly performance reports with leadership and partners.
• Monitor spend and invoices across platforms; reconcile charges for accurate records.
• Use AI tools to design and test ads and landing pages; compare AI predictions to real results.
• Manage paid media agency and vendor partners with clear expectations and accountability.

Skills

Paid media strategy

Google Ads

Meta Ads Manager

Analytics

Agency management

Budget tracking

Cross-functional collaboration

Test-and-learn mindset

Tools

Google Ads

Meta Ads Manager

Job description

Hearst Corporation in Houston seeks a Senior Manager, Paid Digital Marketing to lead strategy and execution of paid media across the funnel. You will own budgets, optimize campaigns, and partner with newsroom, Marketing, Product and Finance to align paid media with editorial goals and subscriptions growth.

In this hands-on role you’ll test new platforms, manage agencies and vendors, and drive data-informed decisions while ensuring spend is tracked, invoices are accurate and results are reported