US Omnichannel Strategy Director, Digital Engagement

Jobtailor; Cambridge (MA); On-site; USD 140,000 - 190,000; Full time

Job summary

Biogen is seeking an experienced Omnichannel/Digital Experience Architect to translate brand objectives into orchestrated, AI‑enabled journeys across awareness, engagement and conversion. You will design engagement flows and own end‑to‑end strategy for the Brand, collaborating with Media, Operations, Decision Science and IT to deliver compliant, measurable programs.

Responsibilities include championing next‑best‑action personalization, aligning channels to brand funnels, and driving ongoing

Qualifications

• Minimum of 7 years’ Omnichannel/Digital engagement healthcare client experience with a focus on strategy, planning, execution and measurement in Pharmaceutical, Biotech Omnichannel Strategy Design (Inline Brands)
• Proven ability to design and evolve omnichannel engagement strategies for existing brands, including customer journeys, channel mix, and content sequencing
• Strong capability to own strategy-to-execution for assigned brands, ensuring alignment between engagement design, delivery, and performance
• Working knowledge of AI-driven next-best-action, personalization, and orchestration frameworks, with the ability to apply insights to strategy and optimization
• Experience translating omnichannel strategies into actionable operational requirements within MarTech ecosystems

Responsibilities

• Own end-to-end accountability for omnichannel campaign planning, execution, performance, and optimization.
• Translate experience designs into clear business and operational requirements, prioritized through SAFE/Agile delivery processes.
• Ensure adherence to omnichannel playbooks, SOPs, and enterprise standards for scalability and consistency.
• Champion adoption of omnichannel capabilities and ways of working in partnership with the Operations team.
• Take E2E accountability for campaign execution working in partnership with Operations team.

Skills

Omnichannel Strategy Design

AI-Driven Personalization

Campaign Planning and Execution

Performance Measurement

MarTech Ecosystem Knowledge

Regulatory Compliance

Education

BA/BS

MBA Preferred

Tools

AI-Driven Orchestration Tools

MarTech Ecosystem

Omnichannel Playbooks

SOPs

Decision Science Tools

Job description

Biogen is seeking an experienced Omnichannel/Digital Experience Architect to translate brand objectives into orchestrated, AI‑enabled journeys across awareness, engagement and conversion. You will design engagement flows and own end‑to‑end strategy for the Brand, collaborating with Media, Operations, Decision Science and IT to deliver compliant, measurable programs.

Responsibilities include championing next‑best‑action personalization, aligning channels to brand funnels, and driving ongoing