US Omnichannel & AI-Driven Engagement Lead

PR Girl Manifesto; Cambridge (MA); On-site; USD 164,000 - 226,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Paid vacation and holidays

401(k) with company match

Employee stock purchase plan

Job summary

Biogen in Cambridge, MA seeks an Associate Director to lead US omnichannel and digital engagement for inline brands, designing AI-driven customer journeys for HCPs and patients, orchestrating personalized experiences.

You will partner with Brand, Media, Capabilities, IT, Analytics to drive end-to-end campaign planning, measurement, and optimization, leveraging AI-enabled tools while ensuring compliance and business impact.

Qualifications

• 7+ years of omnichannel/digital engagement in healthcare marketing.
• Experience designing and evolving omnichannel strategies for inline brands.
• Proven ownership of strategy-to-execution and performance.
• Knowledge of AI-driven next-best-action and personalization.
• Strong cross-functional collaboration with Brand, Media, IT, and Compliance.

Responsibilities

• Lead omnichannel strategy and Experience Architecture for assigned Therapeutic Area.
• Design AI-enabled customer journeys across channels and content.
• Own end-to-end campaign planning, execution, and optimization.
• Partner with Decision Science and IT to ensure compliant execution.
• Champion analytics, tagging, and reporting readiness early in planning.

Skills

Omnichannel/Digital engagement

Strategy design & planning

Execution ownership

AI-driven personalization

Brand partnership

Campaign planning

MarTech operations

Cross-functional collaboration

Analytics & optimization

Regulatory mindset

Education

Bachelor's degree

MBA preferred

Job description

Biogen in Cambridge, MA seeks an Associate Director to lead US omnichannel and digital engagement for inline brands, designing AI-driven customer journeys for HCPs and patients, orchestrating personalized experiences.

You will partner with Brand, Media, Capabilities, IT, Analytics to drive end-to-end campaign planning, measurement, and optimization, leveraging AI-enabled tools while ensuring compliance and business impact.