US Marketing Builder Lead: Brand, Growth & Launch

ICP Search; California, United States; On-site; USD 87,000 - 145,000; Full time

Job summary

GRRC USA, a startup within Goodwood, is building the US marketing operation from scratch in California. We seek a Marketing Manager to define positioning, voice and campaigns for an American audience ahead of membership launch.

This builder role requires shaping strategy, not just executing a pre-defined playbook, with a small, collaborative team. You'll own the US marketing strategy, brand messaging, media plans, CRM programs, and partnerships, while partnering with the UK team and a US events

Qualifications

• Experience building brands or propositions from scratch.
• Experience leading mission-led marketing in premium brands or startups.
• Ability to navigate ambiguity and cross time zones.

Responsibilities

• Own the GRRC USA marketing strategy and plan tied to membership targets.
• Shape US brand proposition and market positioning for an American audience.
• Lead integrated campaigns across paid, owned, earned and partner channels.
• Own media planning and buying in the US plus partnerships as acquisition tools.
• Run CRM and lifecycle communications with the UK team.
• Act as brand guardian for GRRC in the US and manage brand IP.
• Manage the PR agency and align US social/PR with UK counterparts.
• Own the app roadmap: vision, tone and KPIs; manage a Marketing Executive.
• Own the marketing budget and forecast spend; optimize performance.

Skills

Brand strategy

Campaign management

Leadership

CRM strategy

Agency management

Motorsports familiarity

Cross-border collaboration

Digital marketing

Tools

DotDigital

Job description

GRRC USA, a startup within Goodwood, is building the US marketing operation from scratch in California. We seek a Marketing Manager to define positioning, voice and campaigns for an American audience ahead of membership launch.

This builder role requires shaping strategy, not just executing a pre-defined playbook, with a small, collaborative team. You'll own the US marketing strategy, brand messaging, media plans, CRM programs, and partnerships, while partnering with the UK team and a US events