US Market Development & Assortment Lead

FYUL; Kentucky; On-site; USD 120,000 - 160,000; Full time

Job summary

FYUL is seeking a strategic Market Development Leader to shape our product assortment across SMB and Enterprise. You will own cross‑channel strategy for marketplaces like Shopify, Etsy, TikTok Shop, and Amazon, translating demand signals into winning catalog decisions.

You will partner with product, sourcing, marketing, and partnerships teams to onboard suppliers, optimize pricing, and establish category KPIs. The role demands data‑driven leadership in a fast‑paced, global ecommerce environment.

Qualifications

• 8+ years in category management, merchandising or sourcing within e-commerce.
• Proven track record scaling assortments across multiple channels.
• Strong vendor management and supplier negotiation experience.
• Experience analyzing data to inform assortment strategies.

Responsibilities

• Develop sourcing strategies that align with company growth goals across SMB and Enterprise segments.
• Analyze demand signals across multiple sales channels (Etsy, Shopify, TikTok, Amazon, etc.) to identify assortment opportunities and gaps.
• Build a structured framework for assortment planning, prioritization, and lifecycle management.
• Lead vendor sourcing efforts, including identifying, evaluating, and negotiating with new suppliers and manufacturers.
• Optimize existing assortment through performance analysis, pricing strategy, and product positioning.
• Establish category KPIs and dashboards to track performance, trends, and opportunities.
• Partner cross‑functionally with product, supply chain, marketing, and partnerships teams to align on category priorities and execution.
• Monitor competitive landscape and industry trends to ensure a differentiated and leading assortment.
• Drive continuous improvement in vendor performance, cost structure, and product quality.
• Build scalable processes and playbooks for category expansion across regions and channels.

Skills

Category management

Merchandising

Sourcing

Data analysis

Cross-functional leadership

Stakeholder management

P&L experience

Education

Bachelor's degree

MBA preferred

Tools

Shopify

Amazon Seller Central

Etsy

TikTok Shop

Job description

FYUL is seeking a strategic Market Development Leader to shape our product assortment across SMB and Enterprise. You will own cross‑channel strategy for marketplaces like Shopify, Etsy, TikTok Shop, and Amazon, translating demand signals into winning catalog decisions.

You will partner with product, sourcing, marketing, and partnerships teams to onboard suppliers, optimize pricing, and establish category KPIs. The role demands data‑driven leadership in a fast‑paced, global ecommerce environment.