Head of US Market Development

FYUL; Kentucky; On-site; USD 120,000 - 160,000; Full time

Job summary

FYUL is seeking a strategic Market Development Leader to shape our product assortment across SMB and Enterprise. You will own cross‑channel strategy for marketplaces like Shopify, Etsy, TikTok Shop, and Amazon, translating demand signals into winning catalog decisions.

You will partner with product, sourcing, marketing, and partnerships teams to onboard suppliers, optimize pricing, and establish category KPIs. The role demands data‑driven leadership in a fast‑paced, global ecommerce environment.

Qualifications

• 8+ years in category management, merchandising or sourcing within e-commerce.
• Proven track record scaling assortments across multiple channels.
• Strong vendor management and supplier negotiation experience.
• Experience analyzing data to inform assortment strategies.

Responsibilities

• Develop sourcing strategies that align with company growth goals across SMB and Enterprise segments.
• Analyze demand signals across multiple sales channels (Etsy, Shopify, TikTok, Amazon, etc.) to identify assortment opportunities and gaps.
• Build a structured framework for assortment planning, prioritization, and lifecycle management.
• Lead vendor sourcing efforts, including identifying, evaluating, and negotiating with new suppliers and manufacturers.
• Optimize existing assortment through performance analysis, pricing strategy, and product positioning.
• Establish category KPIs and dashboards to track performance, trends, and opportunities.
• Partner cross‑functionally with product, supply chain, marketing, and partnerships teams to align on category priorities and execution.
• Monitor competitive landscape and industry trends to ensure a differentiated and leading assortment.
• Drive continuous improvement in vendor performance, cost structure, and product quality.
• Build scalable processes and playbooks for category expansion across regions and channels.

Skills

Category management

Merchandising

Sourcing

Data analysis

Cross-functional leadership

Stakeholder management

P&L experience

Education

Bachelor's degree

MBA preferred

Tools

Shopify

Amazon Seller Central

Etsy

TikTok Shop

Job description

Company Overview

FYUL is the engine that powers on‑demand commerce at a global scale. Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we combine technology, talent, and infrastructure to help people turn ideas into beautiful products. From solo creators to entertainment giants, FYUL powers merchandise that connects with millions, backed by advanced tech, premium production, and global reach.

Role Description

We are seeking a strategic and data‑driven Market Development Leader to join our global merchandising team and shape the future of our product assortment across a rapidly growing print‑on‑demand ecosystem. This role sits at the intersection of e‑commerce, sourcing, and marketplace strategy, with a mandate to build a best‑in‑class catalog that meets the evolving needs of both SMB and Enterprise customers across key sales channels, including Etsy, Shopify, TikTok Shop, Amazon, and beyond.

The ideal candidate brings deep experience in category management and vendor ecosystems, paired with a strong understanding of digital commerce trends and customer segmentation. They will gather and translate demand signals into actionable assortment strategies to eliminate priority demand gaps, work with sourcing and catalog operations partners to onboard new suppliers and high‑impact products, and unlock growth through assortment excellence.

Key Responsibilities

• Develop sourcing strategies that align with company growth goals across SMB and Enterprise segments.
• Analyze demand signals across multiple sales channels (Etsy, Shopify, TikTok, Amazon, etc.) to identify assortment opportunities and gaps.
• Build a structured framework for assortment planning, prioritization, and lifecycle management.
• Lead vendor sourcing efforts, including identifying, evaluating, and negotiating with new suppliers and manufacturers.
• Optimize existing assortment through performance analysis, pricing strategy, and product positioning.
• Establish category KPIs and dashboards to track performance, trends, and opportunities.
• Partner cross‑functionally with product, supply chain, marketing, and partnerships teams to align on category priorities and execution.
• Monitor competitive landscape and industry trends to ensure a differentiated and leading assortment.
• Drive continuous improvement in vendor performance, cost structure, and product quality.
• Build scalable processes and playbooks for category expansion across regions and channels.

Qualifications and Experience

• 8+ years of experience in category management, merchandising, sourcing, or related roles within e‑commerce or marketplaces.
• Proven track record of building and scaling growth‑driving product assortments in a multi‑channel or marketplace environment.
• Strong experience with vendor management, sourcing, and supplier negotiations.
• Deep understanding of e‑commerce ecosystems, including platforms such as Shopify, Amazon, Etsy, and emerging social commerce channels.
• Demonstrated ability to analyze complex data sets and translate insights into actionable strategies.
• Experience working across customer segments (SMB and Enterprise) with an understanding of differing needs and buying behaviors.
• Strong business acumen with experience managing P&L or category‑level performance metrics to maximize business outcomes.
• Excellent cross‑functional leadership and stakeholder management skills.
• Ability to operate in a fast‑paced, ambiguous environment and drive initiatives from concept to execution.
• Bachelor’s degree required; MBA or equivalent experience is a plus.

Equal‑Opportunity Statement

We are an equal‑opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.