US Growth Marketing Lead — Regional Strategy & Automation

Lodgify; United States; Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote flexibility

Paid vacation 25 days

Health insurance (Alan)

Meal allowance

Home office gear

Spanish lessons

Referral program

Annual offsite in Barcelona

Job summary

Lodgify, a fast-growing vacation rental platform, seeks a Senior Regional Marketing Specialist to lead the U.S. market growth from our Barcelona HQ with periodic travel to the U.S.

You will own the regional strategy, build automated growth systems, and partner with Product Management to shape the roadmap. Ideal candidates bring 6–9 years of growth marketing, strong ROI discipline, and a hands-on approach to content/SEO, paid, lifecycle CRM, events, and partnerships.

Qualifications

• 6–9 years of growth or regional marketing experience in travel, hospitality tech, or vacation rental sectors.
• Generalist growth skill set across content/SEO, paid, lifecycle CRM, partnerships and events.
• Hands-on experience building automated growth workflows with tools like n8n, Zapier, Make.
• Proven ability to build quantitative ROI models for marketing investments.
• Strong analytical skills to assess positioning, packaging, and market data.
• Experience defining activation, onboarding and churn-reduction programs.

Responsibilities

• Own the U.S. regional growth strategy and budget, optimizing channel spend for pipeline, CAC, and ROI.
• Build data-backed business cases and ROI models for initiatives and partnerships.
• Develop regional segmentation and playbooks for key U.S. markets and customer tiers.
• Lead full-funnel marketing programs across content, paid, CRM, social, and events.
• Build scalable growth systems using automation tools to streamline operations.
• Gather market intelligence and translate insights into positioning and pricing guidance.
• Collaborate with Product Management to connect feedback to the product roadmap.
• Establish strategic partnerships with hospitality associations and industry bodies.
• Brief agencies and mentors teammates on regional marketing efforts.

Skills

Growth marketing

Content SEO

Paid acquisition

Lifecycle CRM

Partnerships

Events

Automation workflows

ROI modelling

English fluency

Tools

n8n

Zapier

Make

Job description

Lodgify, a fast-growing vacation rental platform, seeks a Senior Regional Marketing Specialist to lead the U.S. market growth from our Barcelona HQ with periodic travel to the U.S.

You will own the regional strategy, build automated growth systems, and partner with Product Management to shape the roadmap. Ideal candidates bring 6–9 years of growth marketing, strong ROI discipline, and a hands-on approach to content/SEO, paid, lifecycle CRM, events, and partnerships.